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InterContinental Hotels Group (IHG)
Press Release
September 14, 2022

Autumn Delights! Top trips for apple-picking, pumpkin-everything, and fall foliage

The air is starting to become a little bit crisper and cooler in parts of the U.S., which means the leaves are on the brink of turning into a spectacular display of color and pumpkin spice is everywhere!

IHG Hotels & Resorts
IHG
United States
Tambourine
Opinion Article
September 7, 2022

The Meeting Planner Myth

How not all meeting planners are meeting planners.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
United States
Hilton Worldwide Family/group
Press Release
September 2, 2022

Discover Unexpected Adventures at These Unique Beach Locales

Those hoping to hear waves crashing and feel sand beneath their toes are naturally drawn to coastal hotspots such as Miami and Waikiki. While these destinations no doubt offer a chance to unwind and relax in a sun-soaked setting, they aren’t the only beachfront vacation spots worthy of exploration.

Hilton Favicon
Hilton
United States
TripAdvisor
Press Release
August 31, 2022

Labor Day Travel Insights from Tripadvisor

According to Tripadvisor’s Fall Travel Index, which references search and site data between the period of September 1 - November 30, 2022 to reveal consumer travel trends, more than half (56%) of Americans plan to take a trip of at least four nights this fall, and Labor Day weekend is an easy time to do just that.

TripAdvisor Favicon
TripAdvisor
United States
HSMAI Logo
Opinion Article
August 30, 2022

HSMAI Perspective: Looking for Ideas to Build and Optimize a Commercial-Focused Team and Strategy?

The evolution within the hospitality industry to break down silos between commercial disciplines – especially sales, marketing, revenue management, and distribution – continues to accelerate. “Commercial Strategy” is on the tip of many tongues these days in the press, in the academic world, across HSMAI’s advisory boards, and in the corporate offices of hotel brands, management companies, and owners. There are lots of questions about commercial strategy including:

HSMAI Favicon
HSMAI (USA)
United States
Stanley Turkel, MHS, ISHC
Opinion Article
August 26, 2022

Nobody Asked Me, But… No. 270: Hotel History: Hotel Martinique (1910)

The Hotel Martinique (560 rooms) at the northeast corner of Broadway and 32nd Street was constructed in three phases in 1897-98, 1901-03 and 1909-11. Developer William R. H. Martin built and expanded his hotel because the center of theater life had moved up Broadway to 39th Street where the Metropolitan Opera House had been built in 1883.

Stanley Turkel
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC
New York, New York, United States
Duetto Research
Supplier News
August 23, 2022

Duetto Chosen by Soul Community Planet (SCP) Hotels for Revenue Optimization

Duetto, the hospitality industry’s leading software as a service provider (SaaS) of revenue strategy solutions, announced today that its revenue strategy platform has been selected by Soul Community Planet (SCP), a purpose-driven Holistic Hospitality company, to optimize revenue across its growing portfolio of hotel properties.

Duetto
Duetto
United States
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Sonesta International Hotels Corporation
Press Release
August 22, 2022

Sonesta International Hotels Launches Gas Reward with Shell to Provide Savings for Travelers

Sonesta International Hotels Corporation (Sonesta), one of the fastest-growing hospitality companies in the U.S., today announced it is teaming up with Shell to provide travelers with savings on gas through its Sonesta Travel Pass loyalty program. Sonesta Travel Pass members who sign up for a Fuel Rewards® membership can receive a one-time discount of $0.30 per gallon at participating Shell locations beginning today and quarterly bonus offers for more gas savings through May 2023.

Sonesta International Hotels Corporation
Sonesta
United States
California Lodging Investment Conference [CLIC]
Press Release
August 19, 2022

California Lodging Investment Conference [CLIC] Announces Sixth Annual Gathering

Officials of the California Lodging Investment Conference [CLIC], the only hospitality conference focused on the California hotel market, today announced that the upcoming, sixth annual gathering will take place March 1-2, 2023, at the Westin South Coast Plaza in Costa Mesa, Calif.

California Lodging Investment Conference [CLIC]
California Lodging Investment Conference [CLIC]
California, United States
airbnb
Press Release
August 19, 2022

Foliage and football destinations top Labor Day Weekend and fall travel in the US

Labor Day marks the transition to the beginning of fall, with many using the long weekend to travel and squeeze in some final summer memories. For some guests, this Labor Day is an opportunity for a final summer solo adventure, with single trip bookings for the holiday weekend increasing by more than 20 percent compared to 20211.

Airbnb Inc
Airbnb
United States
Groups360
Opinion Article
August 16, 2022

Top 5 Destinations to Consider for Your Next Event

Orlando might be the top U.S. choice for hosting meetings, but it doesn’t have to be O-Town or bust. There are other cities not commonly considered for meetings and events that might work in your organization’s favor.

Hal Hassall
By Hal Hassall, VP Marketing, Groups360
United States
U.S. News & World Report
Press Release
August 16, 2022

U.S. News Announces the 2022-2023 Best Travel Rewards Programs

U.S. News & World Report, publisher of Best Hotels, Best Cruise Lines and Best Vacations, today revealed the 2022-2023 Best Travel Rewards Programs to assist everyday travelers with finding the best loyalty program for their travel needs.

U.S. News & World Report
U.S. News & World Report
United States
Tambourine
Opinion Article
August 16, 2022

Are you leveraging Google’s metasearch ads?

Today, we’re talking about… Google’s metasearch ads. Hospitality marketers have grown intimately familiar with Google search ads

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
Fort Lauderdale, Florida, United States
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
HSMAI Logo
Press Release
August 12, 2022

HSMAI’s Sales Leader Forum to Elevate Knowledge and Skills of Sales Leaders

HSMAI will welcome sales professionals eager to discuss today’s critical issues and identify solutions at the Sales Leader Forum in Frisco, Texas, on October 20, 2022. This exciting HSMAI Commercial Strategy event advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders through the sharing of important trends, critical insights, and best practices.

HSMAI Favicon
HSMAI (USA)
United States
huffingtonpost.com
External Article
August 11, 2022

How Hotels Are Trying To Entice Travelers To Return

From this summer’s air travel chaos to staffing shortages in hospitality sectors around the world, the impact of the COVID-19 pandemic on travel persists to this day.

huffingtonpost.com
huffingtonpost.com
United States
Str bis
Press Release
August 9, 2022

Hotel Data Conference sold out for first time since 2019

The 14th Annual Hotel Data Conference, presented by IDeaS, has sold out for the first time since 2019 with 712 registered attendees for the event on 10-12 August at the Omni Nashville Hotel. Co-hosted by STR and Hotel News Now, HDC had sold out six years in a row prior to the pandemic.

CoStar Favicon
CoStar
Nashville, Tennessee, United States
Hilton Worldwide Family/group
Press Release
August 5, 2022

DoubleTree by Hilton Invites Fans to First‑Ever DoubleTree Doodle Social Media Contest

Calling all cookie lovers, bakers, creators, doodlers, wanderlusters, globetrotters and more! In celebration of National Chocolate Chip Cookie Day on August 4, DoubleTree by Hilton announced yesterday an extra sweet opportunity: the DoubleTree Doodle Contest! For the first time ever, the brand is calling upon fans to channel their creativity and doodle a design for the DoubleTree Cookie sleeve, in which the beloved cookie has been served to guests at DoubleTree hotels for over 30 years.

Hilton Favicon
Hilton
United States
Puzzle Partner
Supplier News
August 4, 2022

“We Love Working With Hotels and Delivering an ROI of 40x1”: An Interview with Visionary Tech Co-Founder and CEO of Leading Cart Abandonment Platform CartStack and RezRecover

We’ve all been there. After many minutes, or perhaps even hours of combing through a website and painstakingly adding and removing items from the shopping cart, we glance at the proposed subtotal, rake our eyes back over the items in the cart, and decide we will ‘sleep on it’ before making a final purchase decision.

Alan Young
By Alan Young, VP, Strategy | Hospitality, Infor
Barrie, Ontario, Canada
HSMAI Logo
Press Release
August 4, 2022

The Next Great Chapter: HSMAI 2022 Adrian Awards Open

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2022 Adrian Awards. The 66th annual Adrians competition will recognize excellence in travel marketing. As the hospitality industry rebuilds and looks to the future, the Adrian Awards celebrate the innovative and creative work done by hotels, destinations, and their agency partners.

HSMAI Favicon
HSMAI (USA)
United States
Stanley Turkel, MHS, ISHC
Opinion Article
August 4, 2022

Nobody Asked Me, But… No. 269 Hotel History: Paso Robles Inn (1891)

For centuries, the local Salinan Indian tribe enjoyed the hot mineral water that bubbled up in what is now the center of Paso Robles. They named it “Heaven’s Spot” because of the curative powers of the sulphur springs. When the Franciscan padres arrived, the tribes’ population was greatly reduced in just four generations. The Spanish colonial government intended for their California missions to be temporary institutions which they mistakenly thought would quickly convert the Indians to Catholicism and teach them Spanish and farming methods.

Stanley Turkel
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC
Paso Robles, California, United States
Page 17 of 20
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

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