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Tambourine
Opinion Article
August 3, 2022

The Hotel Photography Guide

Today we are talking about… The many, many types of hotel photography. Photography is the single most important asset in your digital marketing arsenal. A great shot of the building exterior can set you apart from the competition.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
Fort Lauderdale, Florida, United States
Hilton Worldwide Family/group
Press Release
August 2, 2022

Dealing with Pet Travel Anxiety? Here are 10 Ways to Keep Calm

A recent survey1 revealed that 70% of Americans plan to travel this summer and 68% say that traveling with pets provides a sense of security. But as pet parents, you don’t need a survey to tell you what you already know. We love traveling with our pets because our pets are part of our family, and leaving our furry companions behind can be stressful.

Hilton Favicon
Hilton
United States
Tambourine
Supplier News
July 27, 2022

Kingwood International Resorts Selects Tambourine for a Portfolio of Golf-Centered Destination Resorts

Kingwood International Resorts, known for developing and operating luxury real estate properties and golf-centered destination resorts, has partnered with Tambourine, the digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, for its portfolio of resorts.

Tambourine Favicon
Tambourine
Fort Lauderdale, Florida, United States
hotels.com new
Press Release
July 26, 2022

Hotels.com is searching for a Retro Beach Motelier to time-hop to the best coastal gems in the USA

Infinity pools, cabanas and DJ party sets may give you modern beach baller status, but do you ever crave just plain beach balls and unplugged fun in the sun? If your idea of a perfect somewhere is a blast from the past beachside paradise unchanged by the modern world, Hotels.com has the gig for you as the "Retro Beach Motelier." 

Hotelscom
Hotels.com
United States
Laasie
Supplier News
July 26, 2022

EAST Miami Hotel Joins Forces with Laasie to Tap Into the Power of Instant, Personalized Guest Rewards

EAST Miami Hotel, a stunning and expansive luxury property offering travelers a unique glimpse into Miami’s vibrant, urban jungle, has teamed up with Laasie to offer guests a new kind of guest loyalty program. Recognizing guest demand for an increasingly personalized experience, EAST Miami Hotel plans to leverage Laasie’s modern, AI-powered loyalty technology to establish more meaningful, dynamic relationships with guests via an instant-gratification rewards model.

Laasie
Laasie
Miami, Florida, United States
Tambourine
Opinion Article
July 19, 2022

Do you know just how much a single guest is worth?

Getting to know your Customer Lifetime Value.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
Fort Lauderdale, Florida, United States
Marriott International, Inc.
Press Release
July 19, 2022

Marriott International Hosts the Exchange Customer Conference in New York City

Marriott International’s annual association and corporate customer conference, THE EXCHANGE, marked an optimistic milestone for the return of in-person meetings and events, one of the hardest hit segments during the COVID-19 pandemic. Held from July 13 -16, 2022, in the heart of New York City’s Times Square at the recently renovated New York Marriott Marquis, THE EXCHANGE brought together (approximately) 1,072 customers, hoteliers and industry leaders to engage and rally around new approaches to doing business; discuss topics of importance to today’s customers such as sustainability, diversity, equity, and inclusion, technology innovation, and the state of the industry; and reinforce the importance and value of in-person connections and coming together again.

Marriott
Marriott
United States
Ad Social Strategy
Turn Social Into Commercial Growth

A two-day working summit, live and online, for hospitality teams ready to improve bookings, reputation and results.

KORDIE®
KORDIE®
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
American Hotel & Lodging Association (AH&LA)
Press Release
July 15, 2022

AHLA Welcomes Preferred Hotels & Resorts as New Member

The American Hotel & Lodging Association (AHLA) today announced it has welcomed Preferred Hotels & Resorts℠ as a new member. Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries—including 190 properties in the United States.

AH&LA Favicon
AH&LA
United States
J.D. Power
Press Release
July 14, 2022

North America Hotel Guest Satisfaction Declines as Travel Volume, Room Rates Rise, J.D. Power Finds

Hotel occupancy rates are on track to approach pre-pandemic levels this year[1] as travelers get back on the road and in the air to make up for two-plus years of deferred vacation plans. However, according to the J.D. Power 2022 North America Hotel Guest Satisfaction Index (NAGSI) Study,SM released today, the surge in demand and steadily climbing prices have not been met with a corresponding improvement in amenities or services. As a result, overall hotel guest satisfaction declines 8 points (on a 1,000-point scale) from 2021, driven primarily by dissatisfaction with cost and fees and guest rooms.

J.D. Power
J.D. Power
United States
Stanley Turkel, MHS, ISHC
Opinion Article
July 13, 2022

Nobody Asked Me, But… No. 268: Hotel History: Wentworth by the Sea

Hotel History: Wentworth By The Sea, New Castle, New Hampshire (161 rooms): The Wentworth by the Sea (formerly the Hotel Wentworth), built in 1874 by Daniel E. Chase and Charles E. Campbell, was the largest wooden structure on the New Hampshire coast. It was bought in 1879 by Frank Jones, wealthy owner of banks, breweries, insurance companies, racing stables, railroads and the world’s largest shoe-button company. Jones hired the talented Frank W. Hilton (no relation of Conrad) to manage and promote the Wentworth.

Stanley Turkel
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC
New Castle, New Hampshire, United States
Logo 'HVS International'
Opinion Article
July 13, 2022

The Perfect Weekend in Palm Springs

As we at HVS consult on thousands of existing and proposed hotels and resorts across the country each year, we get to know markets very well over time. My husband and I have spent much time in the Coachella Valley over the years for both business and pleasure, including hosting our wedding there in 2014, and we’ve found some great spots. Friends and family visiting Palm Springs often turn to us for recommendations, and over time, I have perfected my go-to list that I’m sharing with you here. If you have a trip to Palm Springs planned soon, I invite you to print and start checking off the boxes!

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
Palm Springs, California, United States
The Knowland Group 20 years
Supplier News
July 13, 2022

Hyatt Expands Collaboration with Knowland Focused on Increasing Group Business Market Share

Knowland, one of the world’s leading providers of data insight within the hospitality meetings and events industry, announced today that Hyatt has expanded its relationship with the company to deliver value across its portfolio. Knowland continues to partner with brands and management companies to expand its data set and enhance its intelligence-driven technology. Hyatt is the first global hotel brand to offer its managed and franchised hotels access to the Knowland database through a holistic portfolio-driven program.

The Knowland Group 20 years
The Knowland Group
United States
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Stanley Turkel, MHS, ISHC
Opinion Article
June 22, 2022

Nobody Asked Me, But… No. 267: Hotel History: Famous Artist Edward Hopper and His Hotel Management Paintings

The American artist Edward Hopper was known for interest in hotels, motels, tourist homes, and the wide scope of hospitality services. From 1920 through 1925 he worked as a commercial illustrator for Hotel Management and Tavern Topics from the Great Depression through the Cold War. He augmented his knowledge of hospitality services as a frequent guest in several lodgings on the long-distance automobile trips he took with his wife, the artist Josephine Hopper. Beginning in the mid-1920s and through the early 1960s, Hopper explored hospitality services subjects in paintings, watercolors, drawings, and prints. Sometimes he titled these works as “hotel” or “motel,” but just as often he did not. More than half are composites of sites, with no small amount of invention and artistic license.

Stanley Turkel
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC
United States
Tambourine
Opinion Article
June 21, 2022

Want to increase direct bookings? Share the knowledge

how to persuade consumers to book direct.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
United States
American Hotel & Lodging Association (AH&LA)
Press Release
June 16, 2022

AHLA, AHLAF, ICHRIE Announce Partnership To Grow Workforce

The American Hotel & Lodging Association (AHLA), the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) today announced a new strategic partnership, with the shared goal of growing the future workforce of the hotel and hospitality industry.

AH&LA Favicon
AH&LA
United States
Shiji Group
Case Study
June 8, 2022

How Texas-Based Valencia Hotel Group Maintains Consistent Excellence

Trent Freeman had a challenge. His hotels had topped the charts of guest satisfaction. "That's a very difficult place to sustain," he told us. In this case study, we're going to dive into how he got there, the challenges of maintaining consistent excellence, and how he overcame them through listening to guests through technology and motivating his team.

Shiji Favicon
Shiji
Texas, United States
Appellation
Press Release
June 8, 2022

Critically Acclaimed Restaurateur Charlie Palmer and Four Seasons Veteran Christopher Hunsberger Launch Appellation Hotel Brand

Celebrated American chef Charlie Palmer and hotel industry veteran Christopher Hunsberger announce the co-founded launch of Appellation, the first hotel brand born from the elegant merger of culinary and hospitality. Appellation, meaning "to give a name to a place," will cultivate community around food and the role it plays in bringing people together, while exuding 'approachable luxury' in accommodations and service. The brand's initial new-build hotels will debut in iconic leisure destinations in Idaho with Appellation Sun Valley (2023) and two distinct regions in California with Appellation Healdsburg (2023) and Appellation Pacific Grove (2024).

Appellation
Appellation™
California, United States
Tambourine
Opinion Article
June 7, 2022

Arm your sales team with meeting planner contacts

Today, we’re talking about… How you can build your own list of meeting planners. There are thousands of meeting planners in the U.S. Maybe hundreds in your local market. But how do you close the gap between knowing they exist. And knowing their names? Let us introduce you to Linkedin Sales Navigator. And no, it’s not the same as your Linkedin Account.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
United States
Stanley Turkel, MHS, ISHC
Opinion Article
June 3, 2022

Nobody Asked Me, But… No. 266: Hotel History: The Palace Hotel, San Francisco, California

Hotel History: The Palace Hotel (1909), San Francisco, Ca (556 rooms): San Francisco and the Palace Hotel have shared a common heritage for more than 140 years. Inspired by a visionary developer, William Chapman Ralston, the Palace Hotel was known as the “Grande Dame of the West”, a hotel of timeless elegance and unprecedented opulence. It was designed by architect John P. Gaynor as the largest, costliest and most luxurious hotel in the world. To finance its $5 million cost, Ralston exhausted his Bank of California which collapsed in late August 1875. Soon thereafter, Ralston’s body was found floating in San Francisco Bay. Nevertheless, the Palace Hotel opened two months later on October, 1875. Nevada’s U.S. Senator William Sharon, one of Ralston’s partners, who was known as the “King of the Comstocks” ended up in control of the hotel when he paid off the Bank and Ralston’s debts with pennies on the dollar.

Stanley Turkel
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC
San Francisco, California, United States
Tambourine
Supplier News
June 1, 2022

Hyatt Selects Tambourine For Digital Marketing Services

Hyatt has selected Tambourine, the Fort Lauderdale headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas. The programs will include Paid Media, SEO, and Social Media marketing services.

Tambourine Favicon
Tambourine
United States
Page 18 of 20
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

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