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roommaster at Ocean City Spring Trade Expo 26'
Supplier News
March 4

roommaster to Exhibit at the 2026 Ocean City Spring Trade Expo

roommaster will showcase its PMS at the Mid Atlantic region's largest hospitality trade show, targeting independent hotel operators preparing for summer season.

Roommaster favicon
roommaster
Ocean City, United States
Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations,
Press Release
March 2

Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

NYU and BCG study reveals 37% of travelers use AI for trip planning while hotels face 65% staffing shortages and 11.2% labor cost increases in North America.

Boston Consulting Group
Boston Consulting Group and NYU
United States
Wyndham Hotels & Resorts
Press Release
February 27

Wyndham Levels Up Group Travel with New End-to-End Booking and Management Tools

The platform powered by Groups360 offers real-time dashboards, customizable booking pages, and integration with hotel systems to reduce manual work for planners.

Wyndham Hotels Resorts
Wyndham
United States
Penn State School of Hospitality Management (PSSHM)
Press Release
February 26

Fries with that? Ordering from AI linked to selecting more indulgent foods

Penn State study of 400+ participants found AI voice ordering increased indulgent food choices by 40% compared to human interaction due to mental fatigue.

Penn State School of Hospitality Management Favicon
Penn State School of Hospitality Management
University Park, United States
Mews Named Official PMS of AAHOA
Supplier News
February 26

Mews Named Official PMS of AAHOA

Mews becomes the official PMS for AAHOA's 36,000+ hotels, offering member pricing and automation tools to combat rising costs and labor challenges.

Mews Favicon
Mews and AAHOA
United States
BDM Logo
Supplier News
February 24

Meyer Jabara Hotels to Address Agentic Hotel Distribution at Annual Leadership Conference in March

Meyer Jabara Hotels will educate executives on how AI agents are reshaping hotel booking behavior and the digital infrastructure required to remain visible.

BDM Logo
Agentic Hospitality
Providence, United States
Omni Hotels & Resorts Modernizes Guest Engagement with Canary Technologies
Supplier News
February 20

Omni Hotels & Resorts Modernizes Guest Engagement with Canary Technologies

Omni will deploy AI messaging and digital compendium technology across 50+ properties to automate guest communication in 100+ languages.

Canary Technologies
Canary Technologies and Omni
United States
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine
Tambourine
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)
Hospitality Financial and Technology Professionals (HFTP)
Infrasys POS Best Customer Support in 2026
Supplier News
February 5

Infrasys POS recognized by Software Advice for Best Customer Support in 2026 as 24/7 Hospitality operations raise the bar

Shiji's Infrasys POS earned the award based on verified customer reviews highlighting its 24/7 support for hotel and restaurant operations.

Shiji Favicon
Shiji
Atlanta, United States
Historic Hotels of America
Supplier News
February 3

Historic Hotels of America® Chooses Cloudbeds as a Supplier Partner to Bring Seamless Operations to Landmark Hotels

The partnership makes Cloudbeds a preferred technology provider for 300+ historic hotels across the U.S. and territories.

Cloudbeds Favicon
Cloudbeds
United States
Shiji Hits Major Milestone with 400th Hyatt Infrasys POS and Full Digital F&B Ecosystem Install
Supplier News
February 2

Shiji Hits Major Milestone with 400th Hyatt Infrasys POS and Full Digital F&B Ecosystem Install

The milestone includes deployment of a full digital F&B ecosystem at Hyatt Regency Greenville, featuring mobile POS and QR ordering technology.

Shiji Favicon
Shiji and Hyatt
Greenville, United States
Circa Hospitality Group Chooses Infor HMS to Power Flagship Downtown Las Vegas Properties
Supplier News
January 29

Circa Hospitality Group Chooses Infor HMS to Power Flagship Downtown Las Vegas Properties

Circa moves three downtown Vegas properties including historic Golden Gate to Infor's cloud platform for real-time operations and future scalability.

SoftBrands Hospitality Inc.
Infor
Las Vegas, Nevada, United States
By The Sea Resorts Modernizes the Guest Journey with Canary Technologies
Supplier News
January 27

By The Sea Resorts Modernizes the Guest Journey with Canary Technologies

By The Sea Resorts' Panama City Beach properties now use Canary's mobile check-in, AI messaging in 100+ languages, and digital compendium to streamline guest operations.

Canary Technologies
Canary Technologies
Panama City Beach, Florida, United States
Hotel Owners at an AI Crossroads as Confidence and Growth Plans Hold Firm, Wyndham Owner Trends Report Finds
Press Release
January 27

Hotel Owners at an AI Crossroads as Confidence and Growth Plans Hold Firm, Wyndham Owner Trends Report Finds

Survey of hundreds of hotel owners shows 98% have begun incorporating AI, but only 32% have embedded it across most operations, with data security and integration costs as top barriers.

Wyndham Hotels Resorts
Wyndham
United States
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)
Hospitality Financial and Technology Professionals (HFTP)
Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade
Press Release
January 26

Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade

The 2026 summit at Hilton Fort Worth targets C-level hospitality tech vendors with sessions on Web3, AI, and investment trends.

HFTP Favicon
HFTP
Fort Worth, United States
Castle Resorts & Hotels Brings Digital-First Experiences to Guests with Canary
Supplier News
January 23

Castle Resorts & Hotels Brings Digital-First Experiences to Guests with Canary

Castle's 19 Hawaii and New Zealand properties will use Canary's AI messaging, digital compendium, and dynamic upsells to enhance guest communication and unlock new revenue streams.

Canary Technologies
Canary Technologies
United States
How SilverBirch Hotels & Resorts Streamlined Financial Operations with Fairmas
Case Study
January 20

How SilverBirch Hotels & Resorts Streamlined Financial Operations with Fairmas

SilverBirch replaced error-prone Excel spreadsheets with Fairmas software, achieving improved forecast accuracy and faster scenario modeling across its Canadian hotel portfolio.

Fairmas GmbH Favicon
Fairmas GmbH
Canada
Noelle Nashville Amplifies Guest Experience with Marshall Speakers
Supplier News
January 20

Noelle Nashville Amplifies Guest Experience with Marshall Speakers

Marshall speakers are now installed in all guest rooms via Safemark distribution, extending the hotel's music-focused brand identity.

Safemark Systems
Safemark
Nashville, United States
What Hotel Investors Need to Know About Agentic Hotel Distribution in 2026
Opinion Article
January 20

What Hotel Investors Need to Know About Agentic Hotel Distribution in 2026

By 2026, AI-native distribution systems that autonomously decide pricing and channel strategy will become essential infrastructure, directly impacting hotel asset valuations and cash flow predictability.

Brad Brewer
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Los Angeles, United States
Inn-Flow Captures Top Honors in 2026 HotelTechAwards
Supplier News
January 13

Inn-Flow Captures Top Honors in 2026 HotelTechAwards as the Industry Leader in Hotel Accounting and Workforce Management Technology Solutions

Inn-Flow won first place in both Hotel Accounting Software and Workforce Management categories, advancing from second and third place rankings in 2025.

Inn-Flow Hotel Software
Inn-Flow
Cary, United States
Tambourine and Settlers Hospitality Partner to Transform Digital Portfolio with Nine New Websites
Supplier News
January 8

Tambourine and Settlers Hospitality Partner to Transform Digital Portfolio with Nine New Websites

Tambourine redesigned nine websites for Pennsylvania's Settlers Hospitality, unifying the independent group's digital presence across hotels, restaurants, and retail.

Tambourine Favicon
Tambourine
United States
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Latest Viewpoint

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HN Original
World Panel

Will AI Eat Established Hospitality Tech by HITEC 2030?

Henri Roelings
By Henri Roelings
Expert Views (10)
Gustav  Søgård
Gustav Søgård

By HITEC 2030, AI will not have eaten established hospitality tech. It will have eaten the repetitive workflow layer around it. Hotels will still rely on PMS, CRS, RMS, payments, distribution, and other systems of record. Those systems are too operationally critical to disappear quickly.

View all Answers

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  4. AI Hospitality Alliance Announces Founding Advisory Board of Global Hospitality, Technology, AI, and Academic Leaders to Help Shape the Future of AI in Hospitality
  5. Beyond RevPAR: Why PMS/POS Integration is Redefining Hotel Revenue Strategy

Most Read Authors

Terence Ronson
Terence Ronson
Founder & Managing Director, Pertlink Limited
Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Charles  Mahabir
Charles Mahabir
Executive Vice President, FREI Hospitality Group
Fernando  Freire
Fernando Freire
President, FREI Hospitality Group
Nick  Knight
Nick Knight
Director of Hospitality Solutions, North America, Duetto
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