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Maestro PMS to Showcase Unified Hospitality Platform Driving the Next Guest Experience at HITEC San Antonio
Supplier News
May 27

Maestro PMS to Showcase Unified Hospitality Platform Driving the Next Guest Experience at HITEC San Antonio

Maestro PMS will exhibit at HITEC 2026 in San Antonio (June 15-18, Booth #2038), showcasing a unified platform with new mobile check-in, spa/wellness integration, BI analytics, and gift card tools for independent hotels.

Maestro
Maestro
San Antonio, United States
Sirma Showcases Connected AI for Real Hospitality Operations at HITEC 2026, San Antonio
Supplier News
May 26

Sirma Showcases Connected AI for Real Hospitality Operations at HITEC 2026, San Antonio

Sirma Group will exhibit at HITEC 2026 in San Antonio (June 15-18), showcasing its Vela AI agent and Travel Hospitality 360 Connect framework for enterprise-wide operational intelligence.

Sirma Group Holding Jsc
Sirma Group Holding JSC
San Antonio, United States
Shiji Horizon Distribution and Kismet Partner to Enable AI-Driven Hotel Discovery and Direct Bookings
Supplier News
May 25

Shiji Horizon Distribution and Kismet Partner to Enable AI-Driven Hotel Discovery and Direct Bookings

Shiji Horizon Distribution and Kismet integrate real-time ARI data with AI-readable content structuring, with early results showing a 2.1x direct revenue increase and 17% of bookings via AI channels within 60 days.

Shiji Favicon
Shiji
United States
IRIS heads to HITEC San Antonio to unveil new mobile ordering innovations and hospitality integrations
Supplier News
May 21

IRIS heads to HITEC San Antonio to unveil new mobile ordering innovations and hospitality integrations

IRIS will demo new POS integrations with Toast, InfoGenesis and Simphony, plus Adyen and Shift4 payment gateways, and a redesigned mobile-first interface at HITEC San Antonio, June 15-18, 2026.

Iris Software Systems
IRIS
San Antonio, United States
Humanizing Hospitality: Why Choosing a Technology Partner with Heart Brings Many Happy Returns
Opinion Article
May 21

Humanizing Hospitality: Why Choosing a Technology Partner with Heart Brings Many Happy Returns

As the 2026 tradeshow season opens, the article argues that hotel technology must be evaluated on how well it supports frontline staff, with multilingual interfaces, mobile-first workflows, and vendor partnership as key criteria.

Scott Schaedle
By Scott Schaedle, Chief Executive Officer, Quore
United States
The Tipping Point: Why Digital Tipping Has Stalled and How 2026 Changes Everything
Opinion Article
May 19

The Tipping Point: Why Digital Tipping Has Stalled and How 2026 Changes Everything

NFC-based tipping systems that bypass app downloads and PMS integration could resolve the cash-tip gap affecting frontline retention, with 2026 seen as the inflection point for mass adoption.

Doron Dreyer
By Doron Dreyer, Co-Founder and CEO, GratifID
United States
roommaster to Host Lone Star Social, a Private Evening Reception for Independent Hoteliers During HITEC San Antonio 2026
Supplier News
May 18

roommaster to Host Lone Star Social, a Private Evening Reception for Independent Hoteliers During HITEC San Antonio 2026

roommaster is hosting a private networking reception for independent hoteliers on June 16, 2026, during HITEC San Antonio at Re:Rooted 210 Urban Winery.

Roommaster favicon
roommaster
San Antonio, United States
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Hospitality Net
Hospitality Net
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine
Tambourine
Reviving hidden gems into design-forward destinations: The French Cowboys story
Case Study
May 15

Reviving hidden gems into design-forward destinations: The French Cowboys story

Texas boutique hotel group French Cowboys uses Cloudbeds PMS to manage seven unique properties while maintaining individual character and streamlining operations.

Cloudbeds Favicon
Cloudbeds
United States
HFTP Announces 2026 Hospitality Technology Honors: Mary Gerdts for Hall of Fame and Bob Gilbert with an Award of Merit
Press Release
May 13

HFTP Announces 2026 Hospitality Technology Honors: Mary Gerdts for Hall of Fame and Bob Gilbert with an Award of Merit

Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.

HFTP Favicon
HFTP
San Antonio, United States
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
Press Release
May 12

BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference

The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.

BLLA logo 2019
BLLA
New York, United States
HCN The Hotel Communication Network Inc.
Supplier News
May 12

HCN Tablets Achieve >94% Usage in Luxury Hotel Study

Study of 179 luxury hotel guests shows 94.25% tablet usage rates, with 29% engaging with sponsored content compared to less than 1% for traditional digital channels.

Hotel Communication Network Inc Hcn
Hotel Communication Network Inc. (HCN)
Chicago, United States
HCN Intros ‘The New Advertising Frontier’ at POSSIBLE Highlighting Breakthrough ‘Hotel Media Network’
Supplier News
May 6

HCN Intros ‘The New Advertising Frontier’ at POSSIBLE Highlighting Breakthrough ‘Hotel Media Network’

HCN CEO outlined plans to scale their in-room tablet advertising network to 1 million hotel rooms by 2030, targeting the $12 trillion travel sector.

Hotel Communication Network Inc Hcn
Hotel Communication Network Inc. (HCN)
Miami, United States
citizenM has transformed hotel linen operations with Laundris
Case Study
May 5

citizenM Transforms Hotel Linen Operations with Laundris

The digital platform helped citizenM reduce linen inventory from 8-9 PAR to 3-4 PAR, saving $680K-$1M in procurement costs across 17 hotels.

Laundris Corp
Laundris
United States
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine
Tambourine
Hotel 1550: Ditching the flag and turning independence into revenue growth
Case Study
April 28

Hotel 1550: Ditching the flag and turning independence into revenue growth

A San Bruno hotel moved from Days Inn franchise to independent operation, then consolidated multiple tech vendors into Cloudbeds' unified platform.

Cloudbeds Favicon
Cloudbeds
San Bruno, United States
Safemark Expands Marshall Portable Speaker Lineup for Hotels
Supplier News
April 28

Safemark Expands Marshall Portable Speaker Lineup for Hotels

Safemark adds three Marshall Bluetooth speakers to its hospitality lineup, offering hotels portable premium audio solutions for pools, spas, and event spaces.

Safemark Systems
Safemark
United States
Meyer Jabara Hotels Executive Session Signals Strong Outlook for 2026 with AI Driving Operational Focus
Press Release
April 28

Meyer Jabara Hotels Executive Session Signals Strong Outlook for 2026 with AI Driving Operational Focus

Meyer Jabara's annual meeting with 120+ GMs showed two-thirds are bullish on 2026, with AI streamlining operations and new agentic distribution models enabling direct guest connections.

Jabara Hotels
Meyer Jabara
Danbury, United States
HITEC 2026 Showcases Unmatched Hospitality Tech Variety as Exhibit Floor Space Sells Out
Press Release
April 28

HITEC 2026 Showcases Unmatched Hospitality Tech Variety as Exhibit Floor Space Sells Out

Over 360 companies will exhibit across 83,000 sq. ft. at the June 2026 San Antonio event, with 5,800+ attendees expected.

HFTP Favicon
HFTP
San Antonio, United States
Zion White Bison Resort unifies glamping and RV operations with Mews
Supplier News
April 22

Zion White Bison Resort unifies glamping and RV operations with Mews

The Utah resort consolidated two separate systems into Mews' unified platform to manage both luxury glamping units and 150+ RV sites from one dashboard.

Mews Favicon
Mews
United States
Trybe Appoints Erica Martin as Sales Director to Drive North American Growth
Supplier News
April 21

Trybe Appoints Erica Martin as Sales Director to Drive North American Growth

Martin brings 15+ years of hospitality technology experience to scale Trybe's spa and wellness platform across North America.

Trybe
TRYBE
United States
Agentic Hospitality: AI-Driven Discovery + TravelOS + New Tracking Models from Google are Signaling a Shift Beyond Traditional Hotel Metrics
Supplier News
April 21

Agentic Hospitality: AI-Driven Discovery + TravelOS + New Tracking Models from Google are Signaling a Shift Beyond Traditional Hotel Metrics

Agentic Hospitality reports AI systems now evaluate hotels continuously beyond traditional search metrics, creating a measurement gap for hoteliers.

BDM Logo
Agentic Hospitality
Louisville, United States
Page 3 of 20
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Latest Viewpoint

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HN Original
World Panel

Are humanless hotels the future of hospitality?

Max Starkov
By Max Starkov
Expert Views (24)
Ira Vouk
Ira Vouk

The reality is much more complex than black and white. There are already many humanless hotels (mostly in Asia). So there will be: - regional differences in approach to human vs machine balance - variations between different segments (short-term rentals adopted self-service from the get go, many limited service hotel properties followed, but we won't expect to see if in the luxury segment any time soon, maybe never) It will be a spectrum.

View all Answers

Most Read

  1. The Big PMS Debate: a closed-door discussion between the world's leading PMS CEOs and hotel CIOs
  2. HSMAI Europe launches new whitepaper on the agentic future of hospitality technology
  3. Cloudbeds' Josh Graham on why AI finally favors the independent hotel
  4. Hudini partners with Nobu Hotels to digitise guest check-in across luxury hotel portfolio
  5. AI Hospitality Alliance Launches Eight Workstream Committees to Advance Industry Roadmap

Most Read Authors

Terence Ronson
Terence Ronson
Founder & Managing Director, Pertlink Limited
Alan Young
Alan Young
VP, Strategy | Hospitality, Infor
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Félix Pérez
Félix Pérez
Head of Operations & Business Strategy, Mirai
Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
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30th Annual HFTP Florida Regional Conference
30th Annual HFTP Florida Regional Conference
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