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Trybe Appoints Erica Martin as Sales Director to Drive North American Growth
Supplier News
April 21

Trybe Appoints Erica Martin as Sales Director to Drive North American Growth

Martin brings 15+ years of hospitality technology experience to scale Trybe's spa and wellness platform across North America.

Trybe
TRYBE
United States
Hostelling International USA Selects Cloudbeds to Transform Hostel Operations Nationwide
Supplier News
April 8

Hostelling International USA Selects Cloudbeds to Transform Hostel Operations Nationwide

Cloudbeds will replace legacy systems across HI USA's network of properties that serve 600,000+ annual guests, streamlining workflows and reducing administrative burden.

Cloudbeds Favicon
Cloudbeds
United States
AI in Action: Lessons from the Female Founders in Hospitality Summit
Supplier News
April 7

AI in Action: Lessons from the Female Founders in Hospitality Summit

Key insights from hospitality AI experts emphasize solving business problems first, establishing data governance, and creating experimentation time for teams.

Cogwheel Marketing & Analytics Favicon
Cogwheel Marketing & Analytics
New York, United States
Inn-Flow to Showcase Purpose-Built AI-Powered Back-Office Solutions for Hoteliers at AAHOACON26
Supplier News
April 1

Inn-Flow to Showcase Purpose-Built AI-Powered Back-Office Solutions for Hoteliers at AAHOACON26

The company will demonstrate AI-powered accounting and labor management tools at Booth #2007, targeting AAHOA's hotel owner community.

Inn-Flow Hotel Software
Inn-Flow
Philadelphia, United States
At AAHOACON26, GCSTIMES Will Present Thoughtfully-Designed Key Card Solutions
Supplier News
March 30

At AAHOACON26, GCSTIMES Will Present Thoughtfully-Designed Key Card Solutions

GCSTIMES will showcase low-carbon key cards and eco-friendly in-room amenities at AAHOACON26 in Philadelphia, April 9-10.

GCS Times
GCSTIMES
Philadelphia, United States
Transforming Hotel F&B with Mobility-Driven Operations
Case Study
March 26

Transforming Hotel F&B with Mobility-Driven Operations

American Liberty Hospitality reports 10-15% F&B revenue increases and 10-20% faster service after deploying mobile POS across five properties.

Shiji's Editorial Team
By Shiji's Editorial Team, Shiji Group, Shiji
United States
UrVenue to Showcase Unified Booking and Experience Commerce Platform at Indian Gaming Tradeshow and Convention 2026
Supplier News
March 25

UrVenue to Showcase Unified Booking and Experience Commerce Platform at Indian Gaming Tradeshow and Convention 2026

UrVenue will demo its unified platform for managing resort amenities at the April gaming convention, previewing new features like 3D seat maps and multi-day bookings.

Urvenue
UrVenue
San Diego, United States
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Raise the Bar: UrVenue Helps Hospitality Operators Sell Experiences, Not Just Tables, at Bar & Restaurant Expo 2026
Supplier News
March 17

Raise the Bar: UrVenue Helps Hospitality Operators Sell Experiences, Not Just Tables, at Bar & Restaurant Expo 2026

UrVenue will demo its platform at BAR Restaurant Expo 2026, showcasing tools for packaging VIP experiences and automated venue management beyond basic reservations.

Urvenue
UrVenue
Las Vegas, United States
Inn-Flow to Share Insights on AI and Hotel Operations at 2026 Hunter Hotel Investment Conference
Supplier News
March 11

Inn-Flow to Share Insights on AI and Hotel Operations at 2026 Hunter Hotel Investment Conference

CEO John Erhart will lead a session on AI's role in reducing manual tasks and improving financial visibility across hotel portfolios.

Inn-Flow Hotel Software
Inn-Flow
Atlanta, United States
Otelier Adds Ani Gujrathi as Chief Technology & Product Officer to Drive Next Phase of Innovation
Supplier News
March 10

Otelier Adds Ani Gujrathi as Chief Technology & Product Officer to Drive Next Phase of Innovation

Gujrathi brings 20+ years of B2B SaaS experience and will oversee engineering, product, and data operations as Otelier modernizes its platform.

Otelier
Otelier
Bethesda, United States
Agentic Hospitality Launches TravelOS MCP Server Enabling Agentic Hotel Distribution Inside AI Platforms
Supplier News
March 5

Agentic Hospitality Launches TravelOS MCP Server Enabling Agentic Hotel Distribution Inside AI Platforms

The TravelOS MCP Server connects hotels' existing CRS and PMS systems directly to AI platforms, allowing real-time inventory and booking without replacing current infrastructure.

BDM Logo
Agentic Hospitality
Louisville, United States
roommaster at Ocean City Spring Trade Expo 26'
Supplier News
March 4

roommaster to Exhibit at the 2026 Ocean City Spring Trade Expo

roommaster will showcase its PMS at the Mid Atlantic region's largest hospitality trade show, targeting independent hotel operators preparing for summer season.

Roommaster favicon
roommaster
Ocean City, United States
Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations,
Press Release
March 2

Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

NYU and BCG study reveals 37% of travelers use AI for trip planning while hotels face 65% staffing shortages and 11.2% labor cost increases in North America.

Boston Consulting Group
Boston Consulting Group and NYU
United States
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Wyndham Hotels & Resorts
Press Release
February 27

Wyndham Levels Up Group Travel with New End-to-End Booking and Management Tools

The platform powered by Groups360 offers real-time dashboards, customizable booking pages, and integration with hotel systems to reduce manual work for planners.

Wyndham Hotels Resorts
Wyndham
United States
Penn State School of Hospitality Management (PSSHM)
Press Release
February 26

Fries with that? Ordering from AI linked to selecting more indulgent foods

Penn State study of 400+ participants found AI voice ordering increased indulgent food choices by 40% compared to human interaction due to mental fatigue.

Penn State School of Hospitality Management Favicon
Penn State School of Hospitality Management
University Park, United States
Mews Named Official PMS of AAHOA
Supplier News
February 26

Mews Named Official PMS of AAHOA

Mews becomes the official PMS for AAHOA's 36,000+ hotels, offering member pricing and automation tools to combat rising costs and labor challenges.

Mews Favicon
Mews and AAHOA
United States
BDM Logo
Supplier News
February 24

Meyer Jabara Hotels to Address Agentic Hotel Distribution at Annual Leadership Conference in March

Meyer Jabara Hotels will educate executives on how AI agents are reshaping hotel booking behavior and the digital infrastructure required to remain visible.

BDM Logo
Agentic Hospitality
Providence, United States
Omni Hotels & Resorts Modernizes Guest Engagement with Canary Technologies
Supplier News
February 20

Omni Hotels & Resorts Modernizes Guest Engagement with Canary Technologies

Omni will deploy AI messaging and digital compendium technology across 50+ properties to automate guest communication in 100+ languages.

Canary Technologies
Canary Technologies and Omni
United States
Infrasys POS Best Customer Support in 2026
Supplier News
February 5

Infrasys POS recognized by Software Advice for Best Customer Support in 2026 as 24/7 Hospitality operations raise the bar

Shiji's Infrasys POS earned the award based on verified customer reviews highlighting its 24/7 support for hotel and restaurant operations.

Shiji Favicon
Shiji
Atlanta, United States
Historic Hotels of America
Supplier News
February 3

Historic Hotels of America® Chooses Cloudbeds as a Supplier Partner to Bring Seamless Operations to Landmark Hotels

The partnership makes Cloudbeds a preferred technology provider for 300+ historic hotels across the U.S. and territories.

Cloudbeds Favicon
Cloudbeds
United States
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Latest Viewpoint

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HN Original
World Panel

Are humanless hotels the future of hospitality?

Max Starkov
By Max Starkov
Expert Views (24)
Ira Vouk
Ira Vouk

The reality is much more complex than black and white. There are already many humanless hotels (mostly in Asia). So there will be: - regional differences in approach to human vs machine balance - variations between different segments (short-term rentals adopted self-service from the get go, many limited service hotel properties followed, but we won't expect to see if in the luxury segment any time soon, maybe never) It will be a spectrum.

View all Answers

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  5. Prioritization will be the winner in Hotel Marketing vs AI

Most Read Authors

Terence Ronson
Terence Ronson
Founder & Managing Director, Pertlink Limited
Alan Young
Alan Young
VP, Strategy | Hospitality, Infor
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Félix Pérez
Félix Pérez
Head of Operations & Business Strategy, Mirai
Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
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