Technology

Thank you for the opportunity to share thoughts on the important topic of IT talent recruitment to the hospitality industry. First and foremost, we need to focus on talent retention and ongoing development and upskilling of the people we have in our organizations.

At Accor we are working on many of the topics that you mentioned in your introduction. Over the last 10 years we have seen a gradual shift from on-property, very broad expertise to above-property deep technical expertise to the ability to effectively manage third parties including SAAS, cloud and outsource partners.

Will AI build the metaverse? 100% yes, but to understand where we're headed, best to look at how AAA video games are currently built (in addition to other cloud-based software tools). Nowadays, each game requires the coordination of global teams of developers and designers, costing hundreds of millions of dollars to produce over a multi-year period.

AI is accelerating everything, many repetitive tasks that require a specific skill can now be automated, where before a human had to learn how to do the job. This elevates the bottom, and creativity becomes the currency. If someone didn't get a chance to learn how to sing or make music and can't afford to or doesn't have the headspace to take on that endeavour, text to music will allow them to express themselves.

The universe of digital assets and virtual environments is growing at an unprecedented rate, outstripping our ability to harness and understand them fully. This expansion isn't just about sheer numbers but also pertains to these entities' increasing intricacy and sophistication.