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Opinion

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate bookings changed. What does this mean for you? And how can platforms like Mews help you stay lucrati...

Kristina Liebute
Kristina Liebute
Marketing Content Writer at Mews
Mews
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Sales & Marketing
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Digital Marketing
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Advertising
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Kristina Liebute
by Kristina Liebute
7 April 2025MewsAdvertising
Mews
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
Opinion

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...

Lana Cook
Lana Cook
Content Writer at Cloudbeds
Cloudbeds
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Lodging Industry
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Advertising
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Lana Cook
by Lana Cook
3 April 2025CloudbedsAdvertising
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Jon Peck
Jon Peck
President of Peck Hotel Consulting and active Consultant with Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Search Marketing
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Advertising
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Chatbots, Robotics & AI
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Jon Peck
by Jon Peck
3 April 2025Cayuga Hospitality ConsultantsAdvertising
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

How to Run a Facebook Ad

Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a ...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Social Media
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Advertising
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Stephanie Sparks Smith
by Stephanie Sparks Smith
19 March 2025Cogwheel MarketingAdvertising
Cogwheel Marketing
Marketers need to be Optimistic
Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Public Relations
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Brand Marketing
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Martin Soler
by Martin Soler
20 February 2025Soler & AssociatesAdvertising
Marketers need to be Optimistic
Revenue and Marketing should be working on the same KPIs
Opinion

Revenue and Marketing should be working on the same KPIs

Sometimes I speak with marketing people and realize they have no idea how their work affects revenue—and worse, they’re not even interested. It’s surprising, because the whole point of marketing is to sell, so keeping an eye on revenue should be sec...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Digital Marketing
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Advertising
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Martin Soler
by Martin Soler
23 January 2025Soler & AssociatesAdvertising
Revenue and Marketing should be working on the same KPIs
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesAdvertising
Marketers, stop thinking and start looking
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Brand Marketing
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Content Marketing
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesAdvertising
6 Marketing trends for hotel tech in 2025