Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup

When FIFA announced that North America would host the 2026 World Cup—describing it as “the largest World Cup in history”—the hospitality sector began preparing for a seismic shift in travel patterns across the United States, Mexico, and Canada. Sixt...

Daniel Lock

VP of Commercial Strategy

Hospitality America

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Events & Conferences

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Lodging Industry

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Markets & Performance

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Sports Tourism

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Opinion

AI Users Need Agency, Not Agentic

For the past few years, the conversation around artificial intelligence in hospitality has been dominated by a single question: Will AI replace the people who run our hotels, inns, and operations? It is an understandable concern. The industry is gra...

Chris McPherson

Co-Founder and CTO

TakeUp

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Property Technology

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Revenue Management

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Big Data

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Chatbots, Robotics & AI

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Opinion

HVS ANAROCK MONITOR, November 2025

Read the latest edition of the HVS ANAROCK monthly industry update, MONITOR (Monthly Overview of National Industry Trends and Hospitality Report), for the key trends in the Indian hospitality industry.

Dipti Mohan

Associate Vice President – Research, New Delhi

HVS

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Markets & Performance

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Opinion

Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention

With the opening of our new office in Tel Aviv, we’re doubling down on our commitment to be a driving force in the future of Israel’s hospitality sector. The country has consistently demonstrated remarkable resilience in the face of adversity, inclu...

Ronit Copeland

Founder & Managing Partner - HVS Tel Aviv, Tel Aviv

HVS

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Markets & Performance

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Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao

Senior Product Manager - SEM/SEO

Travel Media Group

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Sales & Marketing

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Search Marketing

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Social Media

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Digital Marketing

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Opinion

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

Kylie Chen

Director of Paid Strategy

Cogwheel Marketing & Analytics

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Sales & Marketing

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Digital Marketing

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Opinion

Why your team still holds the key to guest satisfaction

AI is transforming industries, and hospitality is no exception. From revenue optimization to real-time guest messaging, the applications are endless. And while the buzzword of the year is undeniably “AI,” the data tells a different story: human touc...

Jessica Kurtz

Global Product Ambassador at Reviewpro Reputation

Shiji

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Information Technology

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Guest Experience

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Opinion

EHL Insights Hospitality Outlook Report 2026

Based on extensive industry research and expertise from EHL faculty members and the EHL’s renowned network of industry leaders, the EHL Insights Report: Hospitality Outlook 2026 offers an in-depth perspective on where the industry is heading in the ...

Bianca Lüthy

Corporate Content Manager at EHL Hospitality Business School

EHL

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Innovation

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Opinion

Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity

Earlier this week, I found myself at Expedia Group’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk about AI and hospitality. What happened instead was closer to a dérive, a drift acr...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Information Technology

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Innovation

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Opinion

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

An important guiding principle for hotel design, in-room features and public amenities is, “As one does at home, one will soon expect at hotels.” What this implies is that if hotels are not keeping up with the trends, then they are either losing boo...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Wellness and well-being

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Innovation

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Guest Experience

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All Latest News

Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup

AI Users Need Agency, Not Agentic

HVS ANAROCK MONITOR, November 2025

Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Why your team still holds the key to guest satisfaction

EHL Insights Hospitality Outlook Report 2026

Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

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