Rebranding multi-product companies, lessons learned

Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways fr...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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Digital Marketing

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Brand Marketing

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Guest Experience

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Opinion

Why Brand is Everything in the Age of AI

In an era where artificial intelligence is rapidly redefining business landscapes, one fundamental truth remains unchanged: brand is everything.

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Sales & Marketing

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Brand Marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Food and Beverage for MICE Done Right at Villa Pamphili Roma

Truly, there’s no place like Rome. The Eternal City is forever a delight to visit for work or for pleasure. Over the past five years, the Italian capital has gone through a hospitality renaissance, with incredible hotels opening (or reopening) throu...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Food & Beverage

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MICE

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Brand Marketing

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Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Public Relations

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

Brand Marketing for Hotels: How should we define it?

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Public Relations

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Online Travel Agencies (OTA)

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Brand Marketing

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Opinion

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Lure Agency

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

AI search is eating the world’s organic traffic

HubSpot’s organic traffic has experienced a pretty scary decline, losing 75% of its traffic in 2024. For a company that built an SEO empire from 5 million to 10 million visits in just two years, this kind of plunge—from 10 million to 2.5 million—des...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Search Marketing

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Brand Marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Revenue and Marketing should be working on the same KPIs

Sometimes I speak with marketing people and realize they have no idea how their work affects revenue—and worse, they’re not even interested. It’s surprising, because the whole point of marketing is to sell, so keeping an eye on revenue should be sec...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Revenue Management

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

Driving Direct Bookings and Revenue with This Free 2025 Hotel Promo Calendar

Running a hotel is about more than just providing great service—it’s about understanding when and how to connect with your guests. Timely, well-targeted promotions are the secret weapon for boosting occupancy, increasing revenue, and creating memora...

Savina Karaivanova

Marketing & Product Strategist

Userguest

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Revenue Management

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Digital Marketing

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Brand Marketing

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Opinion

Defining the New Miami with EAST Miami

The story of an urban hotel is the story of a city. The two move in stride, with the hospitality industry offering a home and a helpful hand to visitors while also providing dining and drinking hotspots that enable newcomers to evolve into lasting d...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Boutique & Lifestyle

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Brand Marketing

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