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Opinion

The Mille Club: Exploring SoCal Luxury at El Encanto, a Belmond Hotel

A quick jaunt up the coast for Angelenos or anyone else in Southern California (SoCal) is the picturesque haven of Santa Barbara with its never-ending white sand beaches surrounded by trendy restaurants and beachfront accommodations. But drive a few...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Belmond
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Brand Marketing
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
30 December 2024Hotel Mogel Consulting LimitedBrand Marketing
Hotel Mogel Consulting Limited
OTAs are Still Taking More than their Fair Share - Here’s how to Stop It!
Opinion

OTAs are Still Taking More than their Fair Share - Here’s how to Stop It!

As 2025 approaches, boutique and design hotel groups—especially those balancing bustling city center hotels with countryside or beach properties—face a pivotal moment. Are you prioritizing profitability, guest relationships, and autonomy? Or are you...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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Online Travel Agencies (OTA)
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Brand Marketing
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Pedro Colaco
by Pedro Colaco
13 December 2024GuestCentric SystemsBrand Marketing
OTAs are Still Taking More than their Fair Share - Here’s how to Stop It!
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Brand Marketing
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Content Marketing
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesBrand Marketing
6 Marketing trends for hotel tech in 2025
Opinion

Cornell: Hotel Brands’ Competitive Performance Mapping: A New Way to Identify Strong, Troubled and Weak Brands

Developing tools with which to assess brand performance is key to gaining an understanding of how a hospitality brand is performing in comparison with its competitive set. This article introduces a new method of competitive performance mapping, whic...

Chekitan S. Dev
Chekitan S. Dev
Cornell University - Singapore Tourism Distinguished Professor
Cornell
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Brand Marketing
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Chekitan S. Dev
by Chekitan S. Dev and Ashley Ellsworth Bird
6 December 2024CornellBrand Marketing
Cornell | Nolan School of Hotel Administration
Opinion

The Mille Club: Two Rocco Forte Hotels in One Incredible Trip to Italia

Known to many as the Eternal City, Rome has an uninterrupted history spanning two and a half thousand years. Apart from incredible historical sites, Rome has some of the world’s finest luxury hotels, often carved out of grand palazzos that once serv...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Rocco Forte Hotels
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Boutique & Lifestyle
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Brand Marketing
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
18 November 2024Hotel Mogel Consulting LimitedBrand Marketing
Hotel Mogel Consulting Limited
The Progressive Luxury Hotel Evolution in Focus with EAST Hotels
Opinion

The Progressive Luxury Hotel Evolution in Focus with EAST Hotels

The 21st century has already seen immense changes in how people travel and their demands for hotel services and amenities. In focus here is the growth, evolution and diversification of the luxury segment, wherein we recently sat down with the team b...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Boutique & Lifestyle
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Brand Marketing
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
11 November 2024Hotel Mogel Consulting LimitedBrand Marketing
The Progressive Luxury Hotel Evolution in Focus with EAST Hotels
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Opinion

The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity

In the highly competitive landscape of the hospitality industry, well-planned and executed property photography is critical to a hotel’s success. While its most basic function is to show consumers what the hotel looks like, the power of photography ...

Wade Bryant
Wade Bryant
Wade Bryant Vice President of Sales & Marketing, Valor Hospitality Partners
Valor Hospitality
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Social Media
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Digital Marketing
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Brand Marketing
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Wade Bryant
by Wade Bryant
8 October 2024Valor HospitalityBrand Marketing
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Opinion

Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on...

Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Americas Great Resorts
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Sales & Marketing
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Email marketing
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Brand Marketing
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Content Marketing
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Andrew Paul
by Andrew Paul
1 October 2024Americas Great ResortsBrand Marketing
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One