Friday closed the week with hospitality.today's analysis of the EU's €460M Google fine, arguing the ruling will reshape hotel search toward comparison sites and further sideline direct hotel links, Accor's sale of its ~30.7% Essendi stake to a Blackstone and Colony IM consortium for up to €975M, and The David Kempinski Tel Aviv GM on embedding resilience into hotel operations through COVID and post-October 7 conflict. Google's AI Max warning for hotels, the guest journey starting on TikTok, and renovations from Maui to the Maldives rounded out the session.