News

Most Hotel Sales Teams Can Only Harvest Demand, U.S. RevPAR Forecast at 4.5% for 2026, World Cup Reviews Reveal What Guests Actually Noticed

Friday closed July with The Sales Leadership Brief's argument that most hotel sales teams are built to harvest existing demand and lack the capability to generate it, HVS forecasting 4.5% U.S. RevPAR growth for 2026 with transaction cap rates at 7.7%, and Shiji's benchmark of 224,000 World Cup reviews finding Mexico outperformed the U.S. on every guest metric. NYC led U.S. weekly RevPAR on World Cup final demand, Cvent on trust as the primary group booking signal, and a strong properties day from Brisbane to Burgundy closed the month.

AI Travel Agents Loom as Hospitality's Next Gatekeeper, Accor Grows First-Half Profit in a Soft Market

Thursday's sharpest thinking is about who controls demand. The warning is that the next disruption is less a cheaper OTA and more AI travel agents that decide which hotels a guest ever sees, and that regulatory wins against platforms have changed little, leaving direct relationships as the only asset that compounds. Accor posted higher first-half profit, and hospitality hiring technology is consolidating.