News

You Sell the Room, the Channel Takes the Upsell, Put AI on the P&L Not the Slide Deck, Madrid's F1 Debut Left Hotel Rooms Empty at Record ADR

Monday opened with hospitality.today on OTAs and AI agents capturing upsell margin using guest data before hotels communicate, Pertlink's framework for moving AI cost from hours-saved to named P&L lines, and Les Roches on how Madrid's F1 debut drew 350,000 fans but hit only 70% occupancy due to wholesale allotments blocking revenue. Minor Hotels' Life Longevity brand launch, Marriott's eight-hotel Netherlands deal, and eight property openings rounded out the session.