Case Study: How One Hotel Increased RevPAR by 25% in Two Months
Josh Ramsey, SSP’s Hotel Revenue Performance Industry Expert, is trusted as an expert in revenue management and hotel performance for top management companies in the US.
Josh Ramsey, SSP’s Hotel Revenue Performance Industry Expert, is trusted as an expert in revenue management and hotel performance for top management companies in the US.
MCR is one of the largest hotel owner-operators in the United States, with around 150 hotels across 37 states. Led by Chairman and CEO Tyler Morse, who founded the company in 2006, MCR differentiates itself by both owning and managing its hotels, which Morse says helps the management teams stay acutely focused on success.
French Lick Resort is a historic resort complex located in the Hoosier National Forest in Southern Indiana in the town of French Lick, Indiana, in the United States. The resort consists of two grand hotels, the French Lick Springs Hotel and the West Baden Springs Hotel, offering indoor versatile meeting and event space with more than 169,000 square feet, over 3,000 acres of outdoor space as well as several other attractions, including a casino, a golf course, a horse stable, 12 restaurants, and 2 world-class spas.
TPG Hotels, Resorts, & Marinas is a premier hotel management company, operating hotel properties throughout the United States at all chain scales. By combining decades of industry experience with world-class technology, TPG Hotels & Resorts brings the best solutions to drive profitability for its clients and their portfolios.
Noble House, a collection of 18 diverse properties across North America, has been a Revinate customer for a decade, using Revinate Guest Feedback to manage online reviews and guest surveys, Cart Abandonment to convert unbooked Web visitors and Revinate Reservation Sales, RezForce and Lifecycle to nurture leads, coach agents and drive revenue on the voice channel. In March of 2019, the group added Revinate Marketing to its toolset, excited by the opportunity to unify all the data across the entire portfolio. Little did they know at the time of purchase that Revinate would soon become their most powerful driver of direct revenue.
The Broadmoor is a legendary 700-room, Forbes Five-Star and AAA Five-Diamond resort in Colorado Springs with impeccable service and distinctive amenities. Here, the spirit of the West inspires the adventurer within, providing endless opportunities to explore the picturesque mountains, streams, and canyons.
With its distinct combination of timeless design, original Victorian architecture, and modern elegance, San Francisco’s 115-year-old Handlery Union Square Hotel, in the heart of downtown, offers guests the best this city has to offer. Ideal for business travelers, families or couples, the hotel boasts premier views and private balconies from many rooms, two full-service meeting and events venues, and a warm ambience that makes guests feel relaxed and welcome.
Grand America Hotels & Resorts is a private, family-owned organization operating eight hotels and resorts in the western United States. Each property is unique, with the company’s portfolio including large convention hotels and ski resorts—from midscale to luxury—located in city centers and across the roadside of the adventurous American West. The organization operates a lean revenue management structure for all properties from one central location.
In 2011, Rick Hayduk, a long-time and experienced hotelier, was inspired to open a hotel that employed individuals with intellectual disabilities with the goal in mind of positively impacting the lives of others and giving everyone a chance for forward advancement in the hospitality industry. After learning the ins and outs of the hospitality industry for over three decades and becoming a true hospitality veteran, Hayduk opened The Shepherd Hotel in April of 2022 with the help of Rich Davies, a third-generation real estate developer, and incredibly involved Clemson Alumni.
North Star Lodging Management (NSL) is both a ground-up developer and first-rate operator focused primarily within the hospitality sector. Headquartered in Pittsburgh, PA, NSL has completed a number of custom, ground-up hotel developments across the Eastern United States since its inception in 2015 and currently manages a portfolio of four hotels throughout Pennsylvania, North Carolina, and Florida. Since 2017, NSL has utilized M3's Accounting Core, Document Imaging, PMS Mapping, and Professional Services. In addition to using M3's software and services, NSL also leverages M3's industry partners, including Paymerang, since 2021, and HotStats, since 2022.
Scalability is often a daunting task that few hotel management companies succeed in, as many factors play into the success of balancing a large hotel portfolio. Recent world-wide events have resulted in large-scale change within the hospitality industry.
Trent Freeman had a challenge. His hotels had topped the charts of guest satisfaction. "That's a very difficult place to sustain," he told us. In this case study, we're going to dive into how he got there, the challenges of maintaining consistent excellence, and how he overcame them through listening to guests through technology and motivating his team.
Unclear messaging and price positioning was keeping this mixed-use development from reaching its revenue potential.