Operations & Strategy

Soft Brands – A Third Alternative

Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards.

Choice Hotels Announces First Contract Awarded Under Recently Reintroduced SOAR Program to Support Hotel Ownership Opportunities for Historically Underrepresented Entrepreneurs

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced its first contract under the recently reintroduced SOAR (Supporting Ownership Access and Representation) program, designed to create hotel ownership opportunities for underrepresented entrepreneurs. Damon Healey of Eternal Companies, a real estate investment and asset management firm, executed a contract to convert two hotels in Georgia to Suburban Studios, one of Choice's four extended stay brands. The pair of properties opened on May 30.

Beloved ICE! Attraction Returns and Expands for the 2024 Christmas Season

The country’s most extraordinary frozen holiday attraction, ICE!, announces its 2024 Christmas season lineup and its debut in San Antonio, Texas. Kicking off this November, the 24-year-old holiday tradition created by and featured across all five Gaylord Hotels will also be held at the JW Marriott San Antonio Hill Country Resort & Spa. Each location will feature 2 million pounds of expertly hand-carved, larger-than-life ice scenes and fan-favorite characters from memorable Christmas classics. Two iconic holiday favorites will join this year’s roster including Elf™ and the long-awaited return of Frosty the Snowman™. Tickets to all ICE! locations are on sale today, including a limited time offer exclusively at ICE.marriott.com.

Luxury Group Flies onto the Scene with Blade Collaboration, Elevating and Redefining Summer Travel in New York City

Luxury Group by Marriott International, the unrivaled portfolio of eight hotel brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels, today announces a curated slate of exclusive experiences in collaboration with urban air mobility platform Blade Urban Air Mobility, Inc. (“Blade”). Through this immersive collaboration, the Luxury Group will engage guests with the opportunity to fly directly to and from the airport to their hotel destinations using Blade’s helicopter service, elevating their summer travel plans with unparalleled ease and convenience.

Newport Hospitality Group Expands Portfolio with Acquisition of Best Western Williamsburg Historic District

Newport Hospitality Group, Inc. (NHG), headquartered in Williamsburg, Virginia, proudly announces the addition of the Best Western Williamsburg Historic District to its portfolio of managed hotels. With 34 years of establishment in Williamsburg, Newport Hospitality Group brings extensive experience and expertise to its latest acquisition, marking a strategic move in its commitment to growth and excellence in the local market.