The Pricing-Power Divide: Why Luxury Is Leading the US Hotel Recovery
US H1 data shows luxury hotels grew RevPAR 15.9% by capturing both rate and volume gains, while economy hotels grew occupancy but saw ADR fall 9.3%, producing a RevPAR decline.
US H1 data shows luxury hotels grew RevPAR 15.9% by capturing both rate and volume gains, while economy hotels grew occupancy but saw ADR fall 9.3%, producing a RevPAR decline.
Boise's hotel market has maintained ~70% occupancy despite a 50,000-room-night supply increase since 2019, driven by tech sector investment, healthcare expansion, and 10%+ population growth in Ada County.
Google's live agentic hotel booking test includes Booking, Expedia, Marriott, Wyndham, and IHG, with Amadeus confirmed as the first GDS infrastructure partner, leaving independents reliant on OTA or GDS pipes.
A strategic framework for luxury hotel beverage directors on building bar lists by function rather than origin quota, balancing local authenticity, global benchmarks, and guest intent.
A case study from a 130-room Mid-Atlantic hotel shows how a new GM cut breakfast cost per occupied room by 21% in 90 days by addressing unauthorized access, chronic abusers, and untracked compensation.
A closed-door HITEC San Antonio debate between PMS CEOs and hotel CIOs exposes structural gaps in hospitality tech, from labor-cost bias to the myth of seamless cloud integration.
Gravity Haus CEO Jim Deters explains how a local membership program generates higher margins than rooms, flattens seasonal revenue curves, and doubles as a direct distribution channel across 13 properties.
A single-day audit of 824 AI hotel recommendations across six US luxury markets found just 23 properties captured half of all slots, and a demolished Miami hotel was still being recommended 108 days after implosion.
A HITEC 2026 floor report identifies agentic governance, token spend optimization, and two emerging software categories (AMP and GSMS) as the defining shifts in hospitality tech's second phase of AI adoption.
At HITEC 2026 in San Antonio, the dominant theme shifted from AI deployment to AI governance, with Agent Management Platforms emerging as a critical new software category for hotel operations.
The article warns individually branded hotels against adopting Google's AI Max, citing risks of irrelevant keyword matching and misdirected traffic to competitor properties under shared brand URL structures.
A former Texas hotel GM argues that serving kosher and halal dietary needs gave his property a 500%+ RevPAR advantage over competitors on low-demand weekends, and outlines how other hotels can replicate this strategy.
Newport Hospitality Group's Compass Circle Councils unite property and corporate leaders in two working groups covering commercial strategy and operations, sharing best practices across the portfolio to drive performance and owner returns.
A vacation rental operator argues the industry lacks a unified financial standard, proposing an "Owner-Adjusted Performance Report" that consolidates both management company and property owner costs into a single net return view.
A luxury hotel GM with 20+ years of experience argues AI amplifies rather than replaces hospitality professionals, citing Hilton's AI Planner, Be My Eyes partnership, and operational forecasting as real-world examples.
A Newport Hospitality Group VP of Capital Projects outlines how effective hotel capital planning goes beyond construction to protect asset value, guest experience, and long-term operational efficiency.
A narrative case study of an 180-room Atlantic coast hotel that lost roughly $12,000 annually for eight years due to linen diversion by a trusted housekeeping director, exposing the cost of single-person inventory control.
A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
Rising legal exposure, health inspection failures, and leadership scandals illustrate why formal governance frameworks are now a strategic necessity for hotel operators of all sizes.