Sedona’s Lodging Market: Resilience and Pricing Power
HVS analysis shows Sedona's hotel market has stabilized after pandemic volatility, with strong pricing power supported by supply constraints and diverse leisure demand.
HVS analysis shows Sedona's hotel market has stabilized after pandemic volatility, with strong pricing power supported by supply constraints and diverse leisure demand.
HVS reports strong luxury hotel performance and growing investor confidence, with cap rates stabilizing at 8-8.5% and high hopes for FIFA World Cup 2026 impact.
Holbrook discusses Marriott's rollout of wellness technology across luxury properties, including red light therapy, cold plunges, and vibroacoustic treatments to boost spa revenue.
The article presents five actionable strategies for U.S. hotels to convert weather disruptions into revenue opportunities, including dynamic pricing, flexible packages, and proactive guest communication.
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
Park City leads with 19.89% pricing growth while 75% of US hotel markets saw rates decline in early 2026.
The market shows 45% institutional ownership downtown, high-70s occupancy, and benefits from diverse demand including military, life sciences, and the new 1,600-room Gaylord Pacific resort.
GM Adam Laker credits decentralized management and staff empowerment for maintaining four-star service across 557 rooms at 97% occupancy.
The guide provides a strategic framework for hotel owners facing 2026's challenging transaction landscape, where debt maturities and PIP requirements create urgent sell-or-hold decisions.
Analysis shows Indianapolis hotels underpricing Final Four rooms at $169 versus $210 for Indy 500, despite comparable demand and STR rates of $585+.
HVS analysis shows Las Vegas hotel performance shifting from volume-driven to premium experience-focused demand in 2026.
HVS projects 2.2% U.S. hotel RevPAR growth in 2026, with cap rates declining to 8.3% as more distressed properties sell.
Analysis shows Park City's 3,000-room hotel pipeline is supported by Deer Valley's expansion to 20,000 skiable acres, creating lodging density comparable to Colorado ski markets.
Hartford lost 1,300 hotel rooms since 2019, forcing the convention center to relocate major events like the NERVA tournament to Providence due to insufficient lodging capacity.
RevPAR fell 6.3% to $118.26 in 2025, with luxury segments outperforming while economy hotels missed budget by 12.8%.
International visitor spending in the US is projected to fall from $181 billion in 2024 to $169 billion in 2025, forcing hotels to pivot to domestic tourism.
Analysis from MBA CREF conference shows debt markets dominating hospitality finance, with lenders cautious but available for stabilized assets despite higher borrowing costs.
Sonesta LAX increased average length of stay to 1.7 nights after a $42M renovation by targeting weekend leisure travelers and local guests.
HVS analysis examines Colorado Springs' hotel market recovery amid government travel cuts and new supply challenges, with long-term optimism driven by tourism investments and airport expansion.
The Twin Cities market lags national recovery with RevPAR remaining $20 below U.S. average, driven by weak corporate travel and legacy oversupply from 2016-2021.