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Opinion Articles

Opinion Article Markets & Performance

Building Momentum: The Resurgence of the Downtown St. Louis Hotel Market

The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.

Daniel McCoyKaitlyn Hennessy
By Daniel McCoy and Kaitlyn Hennessy
St. Louis, Missouri, United States
Opinion Article Wellness & Wellbeing

Unlocking Value for Hotel Wellness at Lotte New York Palace with a Robo-Massage

If you would have asked us a year ago whether or not a robotic massage would work at a hotel wellness center, our answer would have been, “Only rarely.” Our judgment didn’t completely rule out these automated treatment tables from the welltech conversation, but we firmly believed that a great massage is achieved from both the physical pressure on muscles in combination with the psychological restoration that comes from the patient-therapist relationship.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
New York, United States
Opinion Article Development

2025 Hotel Transactions: Market in Motion

Every January, the ALIS conference serves as a barometer for the hotel investment landscape, and in 2025, the mood was optimistic yet noticeably more restrained than in recent years. Regulatory optimism and improving labor dynamics were offset by potential tariff headwinds, lack of interest rate relief, and the rising cost of new tech and satisfying evolving guest preferences. These are but a few issues reshaping the industry in ways that demand both strategic foresight and operational agility. While some trends continue along familiar trajectories, others signal a reshuffling of the deck.

Charles Oswald
By Charles Oswald, CEO of Aperture Hotels and member, Cayuga Hospitality Consultants
United States
Opinion Article Markets & Performance

What is contributing to the dynamic growth of Montréal’s hotel supply and demand?

The Montréal hotel market has made a strong comeback from the pandemic, experiencing a 4.6% rise in room supply, in contrast to the declines in Downtown Toronto and Vancouver. This expansion, combined with a rebound in air travel, extensive hotel renovations, and effective tourism promotion, has positioned Montréal as the most resilient market. With substantial investments and a thriving meetings and events sector, the city’s hotel industry is undergoing a significant evolution.

Monique RosszellLéa Vaksman
By Monique Rosszell and Léa Vaksman
Montréal, Quebec, Canada
Opinion Article Markets & Performance

Baltimore Hotel Market 2025+ Outlook

This research article analyzes the performance of the hotel market in Baltimore for the trailing four quarters ending in Q3 2024, with a specific focus on key metrics such as occupancy, average rate (ADR), and revenue per available room (RevPAR). The report highlights the positive impact of the removal of approximately 2,500 hotel rooms from the downtown supply and discusses the potential for improved hotel performance in 2025. With strong growth in ADR and RevPAR despite some challenges in the market, the analysis suggests a robust outlook for the city’s hotel sector as demand continues to strengthen, and hotel operators capitalize on reduced supply to push rates and increase occupancy.

David P. Fuller
By David P. Fuller, National Hotel Property Tax Practice Leader, CBRE, CBRE Hotels
Baltimore, Maryland, United States
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Opinion Article Operations & Strategy

Family Experiential Resorts Finding Success

As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action from resorts as many reevaluated their strategies, enhancing amenities and activities – whether through new developments, renovations, or expansions – to cater to evolving traveler preferences.

Adam Zarczynski
By Adam Zarczynski, CHIA, Associate, Hotel & Leisure Advisors (H&LA)
United States
Opinion Article Finance

The Labor Cost Squeeze

The hospitality industry in Georgia and the Southeast is at a crossroads. As the region prepares for major events—including Atlanta’s MLB All-Star Game (2025) and FIFA World Cup (2026)—hotels are gearing up for increased demand. However, operators face a major challenge: rising labor costs, stagnant employment recovery, and declining Net Operating Income (NOI).

Nic Jones
By Nic Jones, Vice President - North American Sales, Unifocus
United States
Opinion Article Markets & Performance

Navigating the US Hospitality Landscape in 2025: Strategies for Growth Amid Dynamic Market Conditions

The U.S. hospitality industry stands on the cusp of a transformative period in 2025. While the road ahead presents challenges, it also offers promising opportunities for growth driven by economic stabilization, evolving traveler expectations, and a return to foundational revenue strategies. As stakeholders across the sector prepare to navigate this dynamic landscape, PwC US's latest Hospitality Directions sheds light on key trends shaping the industry's trajectory in the coming year.

Jeanelle Johnson
By Jeanelle Johnson, Principal, Travel, Transportation, and Hospitality, PwC US, PwC (US)
United States
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Opinion Article Markets & Performance

Halifax Hotel Market Revitalization

The Nova Scotia lodging market, particularly in Halifax, has experienced rapid growth in the years following the pandemic. With welcoming immigration policies and a perceived lower cost of housing, the province has seen substantial population growth and increased capital investment, fueling lodging demand. In 2024, provincial RevPAR levels are projected to reach 128% of their 2019 benchmark, driven by rising ADR and an enhanced hotel supply.

Monique RosszellLéa VaksmanLucas Bruce
By Monique Rosszell, Léa Vaksman, and Lucas Bruce
Halifax, Nova Scotia, Canada
Opinion Article Wellness & Wellbeing

The Holistic Lifestyle: Can Naturopathy, Herbal Mixology, and Other Holistic Practices Be Applied in U.S. Hotels?

Naturopathy is an alternative medicine that focuses on a holistic approach to health and wellness. It is founded on the principle that the human body possesses a natural capacity for healing and focuses on identifying the underlying causes of health issues instead of merely addressing the symptoms. It blends traditional healing practices with modern scientific knowledge to support natural healing and well-being.

Bendegul Okumus
By Bendegul Okumus, Associate Professor, UCF Rosen College & Hospitality Management, UCF
United States
Opinion Article Markets & Performance

HOTEL CURRENTS™: Hotel Financial Performance in Central and Non-Central City Submarkets, 2018 and 2024

During the pandemic, residential and commercial property prices in the central business districts (CBDs) of large metropolitan areas (MSAs) declined while prices generally increased in suburban areas. Many businesses located in CBDs that were dependent on residents, commuters, and tourists either ceased operations or relocated to the suburbs, often within the same MSA.

Jack Corgel
By Jack Corgel, Managing Director, CBRE Hotels’ Americas Research, CBRE Hotels
United States
Opinion Article Design & Architecture

Defining the New Miami with EAST Miami

The story of an urban hotel is the story of a city. The two move in stride, with the hospitality industry offering a home and a helpful hand to visitors while also providing dining and drinking hotspots that enable newcomers to evolve into lasting denizens of the locale. In this case study, EAST Miami (operated by Swire Hotels) that first opened in 2016 has grown to be the cultural steward for the booming neighborhood in Miami that is Brickell, presenting a picture of where hotel trends in luxury amenities, branding and customer mindsets are headed.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Miami, Florida, United States