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Opinion Articles

Opinion Article Food & Beverage

The Debut of Appellation as an Immersive Culinary Hotel Brand

For hotel brands near the top of the chain-scale, the requirement for creating meaningful experiences that embrace ‘sense of place’ becomes essential. In the constant pursuit of business growth, offering incredible and ‘peak’ experiences becomes essential for driving ADR and ancillary spend. This is what we call the ‘reason to visit’, inspiring word-of-mouth, boosting occupancy rating, and enhancing overall value in various ways.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
United States
Opinion Article Markets & Performance

State of the District: A Look at the Washington, D.C., Lodging Market

Decisions at the federal level, such as import tariffs, are affecting global markets, and cuts initiated by the Department of Government Efficiency (DOGE) are having impacts across the nation. These policies are also significantly affecting hotels in Washington, D.C., the market located at the heart of the federal government.

Christian Cross
By Christian Cross, Vice President, HVS Buffalo, HVS
Washington D.C., Washington, United States
Opinion Article Operations & Strategy

Can Los Angeles "Digest" the Olympics?

In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a large-scale event isn’t a matter of “later” - it’s a strategic priority for today.

Iana Petrova
By Iana Petrova, Business development leader and hospitality technology expert, Iana Petrova
Los Angeles, California, United States
Opinion Article Sales & Marketing

Re-Imagining Hospitality: Hilton Anaheim's Approach to Modern Hotel Marketing

In today’s competitive hospitality landscape, effective marketing is essential for positioning a hotel as a premier destination. At Hilton Anaheim, one of Southern California’s largest and most iconic properties, we embraced a strategic approach that blends digital innovation, personalized guest engagement, and community-driven partnerships to stand out in the market.

Jason Abdullah
By Jason Abdullah, Complex Director of Marketing, Hilton Anaheim, Hilton
Anaheim, California, United States
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Opinion Article Markets & Performance

Where Rustic Meets Refined: Texas Hill Country’s Luxury Evolution

The Texas Hill Country has been undergoing a remarkable transformation since 2021. Once celebrated for its rustic inns and German heritage, the region is now emerging as a premier destination for rural luxury escapes, fueled by a wave of high-end investments, wellness-focused brands, and experience-driven developments.

Bunmi OyinloyeShannon Sampson
By Bunmi Oyinloye and Shannon Sampson
Texas Hill Country, Texas, United States
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Opinion Article Human Resources

Spring Break Fever: Prepping Frontline Hospitality Workers for Travel Chaos

Time off from school, warmer weather and a flurry of travel discounts drive millions of Americans to book vacations during spring break. And this year, changing vacation habits could see even more people booking getaways during this ideal travel time. Experts predict springtime travel is growing more popular as Americans begin to favor vacations in the months outside the busy summer season while also trying to prolong their trips.

Carol Leaman
By Carol Leaman, CEO, Axonify Inc, Axonify
United States
Opinion Article Markets & Performance

The Changing Landscape and Recovery of the Newark Airport Hotel Market

The Newark Airport hotel market has faced significant adjustments since the onset of the COVID-19 pandemic. Changes to the submarket’s hotel supply, coupled with the rebound in passenger levels through Newark Airport, have resulted in a slow but steady recovery of the hotel market. Recent and upcoming expansion projects at Newark Airport support a positive outlook.

Cole Masler
By Cole Masler, Senior Manager, New York, HVS
Newark, New Jersey, United States
Opinion Article Sustainability

Rebuilding Futures: Why Hiring Refugees Creates a More Welcoming World

In June 2024, on World Refugee Day, over 120 million people and counting have been forcibly displaced from their homes, according to the United Nations High Commissioner for Refugees (UNHCR). This number is higher than ever before, as global conflicts and humanitarian crises–including the climate crisis–continue to force people around the world to flee their homes. As families who have had their lives upended resettle in new communities across the US, finding employment is one of the most pivotal, challenging, and rewarding steps in being able to provide for their families and reestablish roots.

David MilibandAnthony Capuano
By David Miliband and Anthony Capuano
United States