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Opinion Articles

Opinion Article Markets & Performance

Hotel Performance Outlook for Denver: Growth Picking up through 2026

For Denver hotels, the first five months of 2024 were somewhat volatile, with March declines being offset by April gains. This trend can be partially attributed to Easter falling in March this year. After two months of RevPAR declines in Denver in June and July, August was a stellar month for the city’s hotels, with the RevPAR increase nearing 10%. However, the declines in June and July resulted in little growth for the city in the summer of 2024, as overall RevPAR growth through August is less than 0.5%.

Katy Black
By Katy Black, Senior Vice President at HVS Denver, HVS
Denver, Colorado, United States
Opinion Article

Surf Parks Industry Growth and Trends 2024

Surfing is rapidly gaining traction, emerging as one of the fastest-growing water sports globally. According to the Sports and Fitness Industry Association (SFIA), participation in surfing surged by 28.5% in the United States in 2023, with one in every 100 Americans engaging in the sport (SFIA, 2023). The sport’s global appeal is further bolstered by its inclusion in the Tokyo 2021 Olympics and its confirmed presence in the Paris 2024 and Los Angeles 2028 Games. The Olympic spotlight has significantly increased surfing’s visibility. For example, Brazilian surfer Italo Ferreira, who won the gold medal in Tokyo, saw his social media following grow by 1.3 million, showcasing how elite performances can elevate the sport’s profile and attract new enthusiasts.

Stephen Szczygiel
By Stephen Szczygiel, Senior Associate, Hotel & Leisure Advisors (H&LA)
United States
Opinion Article Markets & Performance

Parking and EV Stations Charge U.S. Hotel Performance

Parking revenues have increased by 23.1% from 2019 to 2023, based on a sample of U.S. properties in CBRE’s Trends® in the Hotel Industry database, which is more than four times greater than the growth rate for total hotel revenues during that period. Not only is parking a growing source of revenue, but it is relatively profitable as well. In 2023, parking department profit margins for the CBRE sample were 61.3% of total department revenue, while the average profit margin for all other-operated departments was 58.7% at those hotels.

Robert MandelbaumJim Hurless
By Robert Mandelbaum and Jim Hurless
United States
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Opinion Article Operations & Strategy

Soft Brands – A Third Alternative

Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards.

Robert MandelbaumPaul Isaacson
By Robert Mandelbaum and Paul Isaacson
United States
Opinion Article Development

Texas Hotel Investment Hotspots: Top Markets to Watch in 2024

Texas has continued to grow into a top destination for hotel owners who want to expand their portfolio as a result of its strong economy, consistent population growth, vibrant tourist attractions, and diverse markets. Key cities in Texas include Houston, Dallas-Fort Worth Metroplex, Austin, and San Antonio, while the state’s emerging markets are secondary cities/towns around these cities that are often overlooked by hotel investors. This article examines the top cities within Texas in terms of revenue per available room (RevPAR) and provides expert insight into the most attractive and often overlooked submarkets for prospective hotel investors in Texas.

Andrew FroschMatt Almy
By Andrew Frosch and Matt Almy
Texas, United States
Opinion Article General Management

Onto The Hill, Into a New Chapter: My LAS/Hotels on the Hill Experience

This was the main thought I had when looking to attend AH&LA’s Legislative Action Summit in DC (Hyatt Regency at Capitol Hill). It came at a time when I had left the hotel industry, wondering if I had hit my ceiling and didn’t know my path forward. I enjoyed working in hotels but told myself I’d try food and beverage in other avenues, to see if there was something I enjoyed. But during that time away there was something pulling me to keep researching, keep watching, and I discovered the Under 30 Gateway Group, a group dedicated to connecting young and aspiring professionals in the hotel space.

Andrew Hopson
By Andrew Hopson, Food and Beverage Leader, Andrew Hopson
United States
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Opinion Article General Management

ADA Defense Lawyer: How to Respond to a Lawsuit filed by The Reddy Law Firm for Violation of the Unruh Civil Rights Act, California Disabled Persons Act, or ADA

An offshoot of the well-established Potter Handy firm, The Reddy Law Firm is quickly becoming known for its aggressive pursuit of claims under the California Unruh Civil Rights Act and the California Disabled Persons Act. These lawsuits, often referencing the Americans with Disabilities Act (ADA), are primarily filed by serial plaintiffs who challenge businesses on a variety of accessibility issues, from parking and entrances to sales counters.

Stuart Tubis
By Stuart Tubis, Lawyer, JMM
California, United States
Opinion Article Development

Jacksonville, FL Supports a Robust Hotel Development Pipeline Despite Economic Uncertainty

While many U.S. markets have experienced a slowdown in hotel development amid rising construction costs, increasing financing costs, and general uncertainty, the greater Jacksonville market area has continued to support a robust hotel development pipeline. Factors contributing to this growth include ongoing infrastructure projects in the market, such as the JAXPORT dredging project and Interstate 295 expansion; the ongoing work of the Jacksonville Downtown Investment Authority (DIA) to broaden the city’s appeal as an international business destination; and the availability of land suitable for development.Thus, contrary to other large U.S. markets, Jacksonville did not experience a slowdown of new supply in the post-pandemic period, with over 9% of Duval County’s roughly 20,000 guestrooms being added from January 2021 through June 2024. The following properties represent some of the market’s most noteworthy additions during that period:

Hannah McManus
By Hannah McManus, Project Manager, Tampa, HVS
Jacksonville, Florida, United States