USA & Canada - Latest

United States will never adopt the same ruling. It's a capitalist country where businesses needs (not the government) dictate business actions. Smart operators will implement automation where it makes sense and where it augments "human touch".

The classic philosophy in hospitality is that guests require services provided by super nice, smiling, well-trained humans. I believe this philosophy is greatly exaggerated, especially today. A great example of why guests do not care about human-provided services comes from the vacation rental sector.Today, 20% of roomnights are consumed at vacation rentals/ short-term rentals: houses, villas, condos and apartments.

So far I haven't personally seen AI actually cut jobs. I'm not saying it hasn't but I haven't personally seen it yet. It has however empowered people to do a whole lot more, so it might slow down future hires. But I haven't seen it replace anyone that was hired, unless the person utterly refused to learn how to use AI.

Bold prediction: The PMS isn't going anywhere by 2030 — but it will look nothing like it does today. It becomes the heart of the hotel, connecting and coordinating most AI tools, agents and decisions running across the property.

The death of the PMS was mooted back in 2014 when I joined hospitality from airlines. 14 years later, we still have PMSes. Their primary all-in-one functions were:-         Handle check-in/out-         Manage room key cutting-         Take payments-         Set up the hotel room inventory and types-         Assign a price per room-         Link to selling channels like OTAs-         Manage housekeeping-         Manage facilities management/maintenance-         Handle on-site eventsSeparate RMSes now do pricing and push rates to PMSes.

The Enterprise PMS will still be around in 2030. Every hotel needs a system of record to manage reservations, inventory, rates, guest profiles, financial transactions, and operational controls. AI doesn't remove that requirement.