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What's My Brand?

With major brand families averaging 24 flags each and total franchise fees outpacing revenue growth, owners face a sharper-than-ever tradeoff between brand affiliation benefits and the true cost of flying a flag.

A New Chapter Above the Potomac: Le Méridien Arlington Unveils a Transformed Hotel and the Debut of Noble Fox Bar & Terrace

Le Méridien Arlington has unveiled the completion of a comprehensive hotel renovation, marking a new chapter for the property and its place in the Greater Washington, D.C. hospitality landscape. The transformation encompasses the hotel’s 156 guest rooms, updated public spaces, and a newly added La Vue Ballroom, along with the debut of Noble Fox Bar & Terrace, a cocktail-forward American brasserie where classic meets clever.

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Circa Resort & Casino in Las Vegas Completes Final Phase of Hotel Tower with New Premium Room Collection

Circa Resort & Casino in downtown Las Vegas has announced the completion of the final phase of its hotel tower with the debut of two new premium accommodations: the Platinum King room and the Founders Entourage suite. The new room collection introduces Circa’s most advanced accommodations yet, featuring spacious layouts, upgraded amenities, sophisticated finishes and some of the most sought-after views in Las Vegas. Reservations for the Platinum King are bookable now. The Founders Entourage Suite will be available this winter.