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Development Renovation

Alpine House Reimagined: The Intimate 20-Room Hotel Returns with Fresh Interiors Rooted in Place and Connection

Today, Alpine House unveils a new chapter following an extensive renovation and refined guest experience. Embracing the spirit of a true home away from home, Alpine House has been reborn for the culturally aware, well-traveled guest who deeply respects the region’s history and relishes the opportunity to experience Jackson at a more thoughtful pace. Erik Warner, Owner of Alpine House, commissioned Elizabeth Roberts Architects to thoughtfully reimagine the independent hotel’s design through this lens and to infuse the spaces with the character and heritage of Jackson, balancing comfort, craftsmanship, and a deep sense of place. 

Alpine House
Jackson, Wyoming, United States
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Afterword: Loving the Alien. Hospitality at the Edge of the Human Era

There is a tendency, whenever a new technology emerges, to describe it using the language of those that came before it. The automobile was initially called a horseless carriage, early cinema was dismissed as photographed theatre, and the internet was variously described as a global library, a digital encyclopedia, an electronic newspaper, or, in one now-famous 1995 Bill Gates television appearance, something that even David Letterman struggled to distinguish from a particularly sophisticated radio.

Simone Puorto
By Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net
Max Starkov
By Max Starkov
Expert Views (24)
Ira Vouk
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting

The reality is much more complex than black and white. There are already many humanless hotels (mostly in Asia). So there will be: - regional differences in approach to human vs machine balance - variations between different segments (short-term rentals adopted self-service from the get go, many limited service hotel properties followed, but we won't expect to see if in the luxury segment any time soon, maybe never) It will be a spectrum.

Mark Fancourt
Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH

In the future, a purely automated, no-human operational model will increasingly become the way of things. For this to fully materialize, our industry and our customer will have accepted all forms of artificial intelligence—both soft and hard.

Erik Muñoz
Erik Muñoz, Business Development Director EMEA, TrustYou

No. Humanless hotels will become more common, but they are unlikely to become the norm.Automation and AI are excellent for repetitive tasks like check-in, payments, and guest requests, helping hotels reduce costs and improve efficiency.

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Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

The Remains of the Stay: Memory, Identity, and the Afterlife of the Guest

Edmondo Grassi approaches the post-stay phase as a sociologist rather than a technologist, and the perspective is unsettling. When a guest checks out, he argues, their stay does not end — it migrates into a data infrastructure that remembers with absolute precision what the guest themselves only vaguely recalls, raising a question the industry rarely asks: who has the right to hold that memory, and on whose behalf?

Edmondo Grassi
By Edmondo Grassi, Assistant professor (RTT) in Sociology, San Raffaele University of Rome
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

The Ethics of the Traveler: Responsibility in an Intelligent Ecosystem

Jonathan MacDonald reframes the post-stay phase (typically dismissed as administrative afterthought) as the moment where the ethical stakes of AI-mediated travel become most visible. Once a guest checks out, their experience dissolves into data, and the central question becomes not what they remember, but who owns the narrative, and on what terms.

Jonathan MacDonald
By Jonathan MacDonald, Founder, SELF
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Development Pipeline

Resolute Road Hospitality Selected to Manage TKEMAK Development’s Dual-Branded Marriott Development in Sherman, Texas

Resolute Road Hospitality, a Boise-based third-party hotel management company founded on the promise to change the way owners think of their management company, announced today it has been selected to manage a new ground-up, dual-branded Marriott hotel development in partnership with TEKMAK Development. 

TownePlace Suites
Sherman, Texas, United States
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Panem, Circenses, and Prompt Engineering: What Ancient Rome Already Knew About AI

Andrzej Wajda traces the AI revolution back to Antiquity, arguing that what we call automation today is structurally indistinguishable from what ancient Romans achieved through slavery — and that Aristotle essentially predicted it. The real lesson for hospitality, he contends, is not technological but perennial: if you cannot manage people and operations well today, no tool, ancient or artificial, will save you.

Andrzej Mateusz Wajda
By Andrzej Mateusz Wajda, Hospitality consultant & Sociologist, Wajda Hotel Consulting
Development Renovation

Broome Hotel Announces Reopening Featuring An-All New French-Mediterranean Bistro and Bar, New Interiors and Reimagined Rooms and Suites In The Heart of Manhattan’s Soho Neighborhood

Broome, a 14-room-and-suite boutique hotel on Broome Street in SoHo, Manhattan, announces the next chapter of the property, beginning with the opening of its new restaurant and bar in July 2026, followed by its newly reimagined rooms and suites in September 2026.

Broome
New York, New York, United States
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Beyond Bias: AI and the Reconstruction of Perception

Rita Jusztina Varga raises an uncomfortable question the industry is only beginning to grapple with: when AI summarizes guest reviews at scale, whose experience actually gets represented? Drawing on her own decade-old stay as a case study, she argues that AI bias in review aggregation systematically amplifies certain voices while quietly erasing others — and that the hospitality industry urgently needs to rethink how it collects, segments, and trusts feedback data.

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By Rita Jusztina Varga, CEO, RAIZUP
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Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

How Brand Identity Evolves in an AI World

Martin Soler argues that AI does not threaten brand identity by making bad content — it threatens it by making an overwhelming volume of acceptable content, which over time erodes the distinctiveness that makes a brand worth remembering. In a world of infinite iteration, he contends, consistency and taste become scarcer and therefore more valuable, not less.

Martin Soler
By Martin Soler, Partner, Soler & Associates
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Post‑Stay, Pre‑Loss: Rethinking Travel Agent and OTA Commission Reconciliation

Sean Anderson makes the unglamorous but financially compelling case that post-stay commission reconciliation is one of the most overlooked revenue levers in hospitality. Using the example of a 400-property European group quietly overpaying up to $40,000 a month simply because no one was checking, he argues that the post-stay funnel deserves the same operational discipline as guest acquisition — because the money is already earned, and much of it is silently leaking away.

Sean Anderson
By Sean Anderson, Chief Revenue Officer, RobosizeME