Advertisement

USA & Canada - Latest

Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

When AI Becomes the Travel Agent

Pablo Delgado argues that AI assistants are not simply adding another channel to hotel distribution — they are compressing the entire travel funnel into a single conversation, potentially owning discovery, consideration, and transaction in one pass. The hotels that wait for certainty before adapting, he warns, risk repeating the same mistake they made when OTAs arrived.

Pablo Delgado
By Pablo Delgado, Managing Partner & CEO America, Mirai
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Do You Think You’re Ready for A2A Commerce?

Ira Vouk challenges the industry's comfortable assumption that agentic AI is still a distant, chatbot-adjacent phenomenon. The real disruption, she argues, is not travelers talking to AI assistants, it is machines negotiating directly with machines, and a hospitality infrastructure built entirely around human browsing behavior that is nowhere near ready for it.

Ira Vouk
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

The Signal Was Always There. We Just Had No Way to Capture It.

Drawing on a career that moved from reservation phones to housekeeping supervision to manager on duty, Are Morch argues that the real pre-stay challenge has never been technological — it has always been a signal problem. The guest intent is there, the data exists across departments, but without a system to capture and connect it, every interaction starts from scratch and the intelligence is lost.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Synthetic Persuasion: AI and the Evolution of Marketing

Neil Foster maps the collision between hospitality's two tectonic forces — human connection and operational optimization — and argues that AI has become the primary mechanism through which synthetic persuasion now operates: shaping discovery, engineering desire, and guiding decisions through systems so seamlessly embedded that they no longer feel like persuasion at all. The critical question he leaves open is whether that same technology can amplify genuine care rather than replace it.

Neil Foster
By Neil Foster, Hospitality Technology Advisor, Techtonic Hospitality Services
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Development Renovation

Courtyard by Marriott Fort Myers at I-75 and Gulf Coast Town Center Unveils a Renewed Stay Experience in South Fort Myers

Courtyard by Marriott Fort Myers at I-75 and Gulf Coast Town Center is introducing a refreshed new chapter for the hotel following the completion of renovations, presenting an updated stay experience tailored to the pace of today's business and leisure traveler.

Courtyard Fort Myers at I-75 and Gulf Coast Town Center
Fort Myers, Florida, United States
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Data Isolation Is AI's Biggest Obstacle in Hospitality

Frank Trampert argues that the hospitality industry's AI ambitions are being held back not by a lack of technology, but by a data architecture problem it has largely refused to confront. Using the recurring archetype of a loyal guest who remains a stranger across ten properties of the same group, he makes the case that cross-property behavioral intelligence is the real prize — and that data discipline, not more tools, is what stands between the industry and it.

Frank Trampert
By Frank Trampert, CRO, Revinate, Inc.
Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition

Poor Hotel Data Is Killing Direct Bookings. C.U.P.S. Can Fix It

Daniel Doppler opens with a simple experiment — ask an AI to recommend a hotel in your city — and uses the almost universally disappointing results to make a pointed argument: most hotels are invisible to AI not because of anything the technology does wrong, but because their own data is too fragmented, inconsistent, and unstructured for a machine to trust. His four-step CUPS framework offers a practical starting point for fixing that before the window closes.

Daniel C. Doppler
By Daniel C. Doppler, President, Quinta
Development Pipeline

Kimpton Miralina Resort & Villas Paradise Valley to Complete $70 Million Transformation in Early 2027

Kimpton Miralina Resort & Villas Paradise Valley today announced the final phase of its $70 million transformation. The property’s first phase brought 260 reimagined guestrooms, plus new meeting spaces and amenities to the Scottsdale-area resort. Now, set to start its unveiling in Q4 2026, Phase Two establishes Miralina as a fully realized 40-acre desert destination, with the addition of 134 newly renovated Valley Villas, The Enclave, an exclusive hotel-within-a-hotel experience, Arizona’s first Katsuya, the globally recognized modern Japanese restaurant concept from lifestyle hospitality group sbe, and more than 50,000 square-feet of refreshed meeting space. When the project is complete in Q1 2027, the property will encompass 404 renovated keys, six reimagined pools, 22 distinct indoor and outdoor event venues, two restaurants from award-winning talents, and a host of on-property experiences that encourage guests to connect with the Sonoran Desert in unique ways. 

Kimpton
Paradise Valley, Arizona, United States
Development Opening

SCP Hotels Debuts First WildFree Property in Colorado Springs

Soul Community Planet (SCP) Hotels, the Holistic Hospitality™ company founded on the values of wellness, kindness, and sustainability, today announced the official debut of SCP WildFree Colorado Springs Hotel, the first property to open under the company's SCP WildFree brand expression. Located in Colorado Springs, the hotel marks a new chapter in SCP's evolution and signals the brand's growing commitment to bringing a purpose-driven approach to the classic American motel experience.

Soul Community Planet Hotels (SCP)
Colorado Springs, Colorado, United States