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Development Opening

Casetta Hotel Lucile

In Silver Lake, where historic architecture, independent spirit and creative reinvention have long shaped one of Los Angeles’ most dynamic neighborhoods, a landmark is reborn as Casetta announces the opening of Hotel Lucile. Set within a thoughtfully restored 1931 church, Hotel Lucile debuts as an intimate 25-room stay, living art gallery and neighborhood gathering place. The hotel brings a second season of life to one of Silver Lake’s most recognizable historic buildings, balancing nearly a century of neighborhood history with a distinctly contemporary point of view and Casetta’s restrained approach to preservation.

Casetta Group
Los Angeles, California, United States
Max Starkov
By Max Starkov
Expert Views (13)
Christina Leme
Christina Leme, Senior Director, Global Media, Cendyn™

The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?

Tim Peter
Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC

I’d encourage hoteliers to approach budgeting from a slightly different direction. Every reservation that comes from an OTA costs 15% to 18%… or more. And too many hotels receive too large a share of their revenues from OTAs. Consider a very conservative example.

Jungho Suh, PhD
Jungho Suh, PhD, Assistant Professor of Management at GW School of Business, UN Tourism Expert, GWU

Let's take a step back. Before diving into traditional budget allocation, given travelers' growing openness to adopting AI-enabled services (over 70%, according to Accenture's 2026 study), hotel properties should start considering Agentic AI as a primary customer acquisition channel.What does customer acquisition via Agentic AI look like?

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Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Development Pipeline

Naples Grande Beach Resort to Debut as Signia Hilton, the Brand’s First Hotel on Florida’s Gulf Coast

Hilton (NYSE: HLT) today announced the signing of Naples Grande Beach Resort, which will join the Signia Hilton portfolio as Signia Hilton Naples Grande Beach Resort. The signing is part of the brand’s strong growth trajectory and continued expansion into irreplaceable destinations, signaling a new chapter in Signa Hilton’s evolution into luxury destinations for travelers pursuing their ambitions, passions and celebrations.  The 474-room resort, inclusive of 50 villas, will become the first Signia Hilton on Florida's Gulf Coast, introducing the brand's distinctive luxury experience to one of the country’s most sought-after destinations. Signia Hilton Naples Grande Beach Resort is now accepting reservations on Hilton.com for stays beginning January 1, 2027.

Signia Hilton
Naples, Florida, United States
Development Opening

Canopy Deer Valley Debuts In Park City, Marking A New Chapter For Premier Mountain Destination

Canopy Deer Valley has officially opened its doors, marking the brand's first hotel in Utah and welcoming guests to Deer Valley East Village. Developed by Extell Development Company, this 180-room lifestyle hotel brings Canopy Hotels—Hilton’s lifestyle hotel brand that boasts inviting design, elevated food & beverage programming and crafted guest touchpoints—to the country's premier mountain destination.

Canopy by Hilton
Park City, Utah, United States
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Development Rebranding

Pyramid Global Hospitality leads Naples Grande Beach Resort transition to Signia by Hilton

Hilton (NYSE: HLT) today announced the signing of Naples Grande Beach Resort, which will join the Signia Hilton portfolio as Signia Hilton Naples Grande Beach Resort. The signing is part of the brand’s strong growth trajectory and continued expansion into irreplaceable destinations, signaling a new chapter in Signa Hilton’s evolution into luxury destinations for travelers pursuing their ambitions, passions and celebrations.  The 474-room resort, inclusive of 50 villas, will become the first Signia Hilton on Florida's Gulf Coast, introducing the brand's distinctive luxury experience to one of the country’s most sought-after destinations. Signia Hilton Naples Grande Beach Resort is now accepting reservations on Hilton.com for stays beginning January 1, 2027.

Signia Hilton
Naples, Florida, United States
Development Opening

Aiden® Debuts in Downtown Kansas City, Brings New Life to Historic Mutual Building

BWH® Hotels has announced the opening of Aiden Kansas City Downtown, bringing the contemporary boutique hotel brand to the heart of Kansas City. Housed in the historic Mutual Building located at 405 E. 13th Street, the property transforms the landmark into a modern hospitality destination while preserving the architectural character and stories that connect it to the city’s past.

Aiden Hotel℠
Kansas City, Missouri, United States
Development Renovation

Grande Lakes Orlando Debuts Completed Group Meeting Space Renovations and Curated Experiences for Guests

Grande Lakes Orlando, the 500-acre luxury resort destination set at the headwaters of the Florida Everglades, has completed a transformative, multi-year renovation of its meeting and event spaces across both The Ritz-Carlton Orlando, Grande Lakes and JW Marriott Orlando, Grande Lakes. The award-winning resort destination is home to the #1 and #2 Best Hotels in Orlando, as recognized by Condé Nast Traveler.

Ritz-Carlton
Orlando, Florida, United States