From the days of holidex, Fidelio v6 and Micros 2700 we have for the last 30 years been adding technology upon technology in hospitality. In my last classes with my students (online), one reoccurring question was always, "why is there not one solution that can do everything". Once we discussed this more (language requirements, local fiscal reporting, support, etc…), the students got the complexity of using software and systems to run businesses. But moving forward, future managers are going to want their hospitality software to behave more like WhatsApp, Instagram or Snapchat. Download, install and work. No training or massive configuration to be done. So, where does this leave the hospitality industry? Do we keep on going with our "Lego" approach or do we need to say hold on, that's enough? Let's restart from scratch and what would that look like and how could we conceivably even do that.

Floor Bleeker
Floor Bleeker
Chief Technology Officer at Accor
Tomeu Fiol
Tomeu Fiol
Global Hotel Technologies Director en Meliá Hotels International
Timo Kettern
Timo Kettern
Corporate Director of IT at Bierwirth & Kluth Hotel Management
Ian Millar
Ian Millar
Professor at Ecole hôtelière de Lausanne
Dave Berkus
Dave Berkus
Managing Partner at Wayfare Ventures LLC
Martin Soler
Martin Soler
Partner at Soler & Associates

I think there are really two different segments. The enterprise companies will want a best-of-breed approach where they get to assemble their stack with highly specialized systems that are the best at what they do, software that can really perform well for specific tasks and which is robust enough to manage multiple properties, regional reporting and configuration etc. And then there's the independent hotels or small groups which don't need all the bells and whistles and who just need something that works. Where simple and basic applications which are locally compliant can do the trick. Both sectors are in the process of being reset, mostly because the existing technology just isn't built for modern requirements.

Sophie  Pommois
Sophie Pommois
Independent Hospitality Technology Consultant
John  Burns
John Burns
Hospitality Technology Consultant
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
George Roukas
George Roukas
Partner at Hudson Crossing
Anna Sophia Stimpfl
Anna Sophia Stimpfl
Final-year student at EHL (2021)
Juanjo  Rodriguez
Juanjo Rodriguez
Founder, The Hotels Network

The idea of "one-stop-shop", a product that does everything, is a flawed one. It looks promising in theory but never works in practice, because no one can do everything well, and therefore companies specialize in specific areas, and clients eventually buy "best-in-class" from different providers. Hospitality tech software needs to be rethought with usability in mind, yes, but better usability does not mean one single tool. If anything, the world of tech is going in the opposite direction, with products talking to each other through APIs to create personalized experiences. 

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Michael Schubach
Michael Schubach
Vice President of Product Management for Infor Hospitality
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Michael Vargosko
Michael Vargosko
Managing Director for Europe, the Middle East, Africa, India, Latin America and the Caribbean at interTouch
Wolfgang Emperger
Wolfgang Emperger
Vice President of Sales and Marketing EMEA
Stanislav  Ivanov
Stanislav Ivanov
Founder and Editor-in-chief of ROBONOMICS: The Journal of the Automated Economy
Mike Ford
Mike Ford
Founder, SiteMinder
Uli Pillau
Uli Pillau
Founder and CEO of apaleo