What Is This Place Asking of Us?
Amanda Ho argues that sustainability, while valuable, is no longer enough for a hospitality industry facing climate instability, biodiversity loss, and social inequity. Regeneration is proposed as a deeper, place-based paradigm that asks a fundamental question: “What is this place asking of us?” Instead of treating hotels as isolated assets, it frames them as actors within living systems of community, culture, and ecology, illustrated through examples like Fogo Island Inn, Basata Eco-Lodge, and African Bush Camps.