Immersive Hospitality Management (IHM) is delighted to announce that its highly anticipated new hotel, Hyde & Seek, London Hyde Park, a Tribute Portfolio Hotel, will open in central London in September 2026. Part of Tribute Portfolio, Marriott Bonvoy's global family of characterful, independent hotels, the hotel brings a distinctly bohemian spirit to Bayswater, blending tradition and rebellion. Located at 1 Lancaster Gate, the 309-room upscale hotel marks the completion of IHM’s £42 million transformation of the former Corus Hotel Hyde Park into a vibrant new upscale destination.