Native by Numa, the UK’s leading aparthotel group, has unveiled the beautifully refreshed Native Hyde Park following a £2 million investment in the property’s refurbishment. Set within a grand stucco-fronted building overlooking Sussex Gardens, the revitalised aparthotel introduces thoughtfully redesigned interiors that blend heritage character with contemporary comfort. The new rooms are available to book now.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
Regenerative hospitality reframes hotels from standalone assets into locally embedded infrastructures that strengthen ecosystems, communities, and destination resilience. Diane Binder argues that the real shift is from “doing less harm” to actively serving place – with independent and franchised hotels acting as catalysts for land restoration, cultural vitality, and shared prosperity, supported by new governance, measurement, and blended finance models.
Yves Carnazzola argues that the real shift facing hospitality is not from sustainability to regeneration as competing trends, but from seeing hospitality as an industry managing impacts to seeing it as a participant in living systems. Regeneration is framed as a reorientation of purpose: from efficiency and control to coherence, shared responsibility, and place vitality, supported by new governance, financing, and accountability structures.
Amanda Ho argues that sustainability, while valuable, is no longer enough for a hospitality industry facing climate instability, biodiversity loss, and social inequity. Regeneration is proposed as a deeper, place-based paradigm that asks a fundamental question: “What is this place asking of us?” Instead of treating hotels as isolated assets, it frames them as actors within living systems of community, culture, and ecology, illustrated through examples like Fogo Island Inn, Basata Eco-Lodge, and African Bush Camps.
Valpas technology prevents bedbugs in real-time and provides verified cleanliness data that ChatGPT can now access for hotel recommendations.
Klaus Kohlmayr discusses AI trust challenges and the evolving role of revenue managers in hospitality technology.
Professor Michail Toanoglou argues that hospitality must move beyond “low-impact” sustainability toward regenerative hospitality that actively strengthens the vitality of places: their ecosystems, cultures, communities, and economies. He lays out a new value architecture and six executive priorities for hotel leaders to embed systems thinking and place-based reciprocity into strategy.
At ITB Berlin last year, one topic dominated almost every conversation: Artificial Intelligence. The big question in 2025 was simple — “Do you have AI?”
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production.
Hotels are better positioned for the AI era than most people think. They own something no LLM can replicate: years of proprietary guest data and a direct relationship with the customer. That's a genuine competitive moat, and agentic AI is finally what turns it into action.
The takeaway that stays with me isn't about any single technology. It's about what AI can actually do to change the way we experience travel.An example of this was the live demo I gave on stage to change my own flight home - not by calling a helpdesk, not by navigating an app - but by having a natural conversation with an AI agent that handled everything live: rebooking, seat, baggage, transfer all in one simple phone call.The audience went quiet for a moment.
What stood out to me most at ITB Berlin this year was how much the conversation around AI has shifted from theory to real, everyday use. Hoteliers and operators are no longer asking whether AI matters, but where it can make the biggest difference for guests and teams right now.
London hotels maintained 46.8% GOP margin despite RevPAR declining 0.9% through efficient cost management and utility savings.
UK hotel investment fell 23% to £4.9bn in 2025, with single-asset deals rising 37% while portfolio activity dropped due to financing constraints.
Infor's David Poprawka argues hospitality must rebuild its data foundation before AI can succeed, showcasing AR proof-of-concepts for check-in and housekeeping.
Europe-based hospitality real estate developer and investor, Omnam Group, announces the opening of The Lake Como EDITION; a highly anticipated luxury hotel property set on the western shores of Lake Como, Italy. Acquired in late 2021, by Bain Capital and Omnam under a fund managed by Kryalos SGR and operating under Marriott International’s EDITION Hotels brand, the hotel represents a carefully executed redevelopment of the historic Hotel Britannia Excelsior. The project reflects Omnam’s distinctive approach to value creation: identifying architecturally significant assets in prime destinations and transforming them into globally relevant hospitality experiences through strategic brand partnerships, meticulous design, and disciplined project execution.
GBTA supports EU Parliament's exclusion of business travel from revised Package Travel Directive, providing regulatory clarity for corporate travel services.
Glenn Mandziuk argues that hospitality must evolve from “doing less harm” to actively regenerating the ecosystems and communities it depends on. Building on the World Sustainable Hospitality Alliance’s Pathway to Net Positive Hospitality and shared data platforms like Vera-FY, he calls for accountable, place-based leadership and cross-industry collaboration that leaves destinations measurably better than we found them.
TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
HotStats CEO explains why revenue growth doesn't always translate to stronger margins due to rising costs and evolving guest expectations.
Europe's largest hostel group hires three sales managers for France, UK, and Scandinavia, targeting 75-80% occupancy rates and 600,000+ overnight stays.