a&o significantly expands its International Sales team with 3 Strategic Appointments
Europe's largest hostel group hires three sales managers for France, UK, and Scandinavia, targeting 75-80% occupancy rates and 600,000+ overnight stays.
Europe - Latest
Park Hyatt Launches First Branded Residences in London
Park Hyatt Residences, the first Park Hyatt-branded residences in London, will launch to market later this year, introducing ready-to-move-in private residences with incredible expansive views of the London skyline situated above the Park Hyatt Hotel, one of the world’s most revered luxury hospitality brands.
Aethos Milan returns with 5 stars, new spaces and a new design
Aethos Milan is stepping into a new era. Following a complete design transformation, the hotel, just steps away from the Darsena, is reopening with a newly awarded five-star status. The relaunch unveils 35 redesigned guest rooms, the iconic Doping Bar, including a new summer terrace, and expanded social spaces. It also introduces Cima, a restaurant reserved exclusively for Aethos members and hotel guests, bringing a refined culinary identity to the property and enriching the brand’s growing members’ community.
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition
Leapfrogging Regeneration
Dominic Paul Dubois argues that truly regenerative hospitality is a journey, not a label you can jump to because the word is fashionable. Using a luxury alpine resort as an example, it outlines three non-negotiable “inner development” stages, showing how each step must be in place before a property can credibly claim to benefit its community and environment more than it harms them.
By Dominic Paul Dubois, Director of Sustainability, Six Senses Crans-Montana, IHG
Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Payments, AI Commerce, and Why Retail Went First: A Conversation with Stripe at ITB Berlin
Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition
The Forgotten Poison: Detoxing the Guest Room is Hospitality's #1 Regenerative Act
Martim Gois argues that hospitality has a “fourth pillar” of sustainability it has mostly ignored: pesticide use, especially neonicotinoids applied in guest rooms to control bed bugs. As regulators, certifiers, and major buyers begin to recognise the massive biodiversity and health impacts of these chemicals, the industry is shifting from reactive, chemical-heavy pest control to prevention-based, pesticide-free systems, positioning pesticide elimination as a concrete, non-negotiable step toward truly regenerative hospitality.
By Martim Gois, CEO and Co-Founder, Valpas
The Shepherd Mayfair Unveils First Look at Rooms and Suites ahead of Summer 2026 Opening
The Shepherd Mayfair unveils a first look at its rooms and suites ahead of the hotel’s opening in summer 2026, introducing a new style of quietly considered luxury to one of London’s most distinctive neighbourhoods.
OKU Bodrum launches on the Turkish Peninsula’s north coast on 1 May, a boutique, adults-only property and the brand’s first outpost in Türkiye
Award-winning lifestyle brand, OKU Hotels is returning this summer with an exciting property, OKU Bodrum which opens its doors in May. This new addition to the OKU’s existing locations in Ibiza and Kos take the brand’s boutique portfolio to four properties.
Hyatt announces the opening of Andaz Lisbon
Hyatt Hotels Corporation (NYSE: H) today announced the opening of Andaz Lisbon, marking the brand’s debut in Portugal and a significant milestone in Hyatt’s thoughtful refinement of its Lifestyle brands and targeted growth strategy across the region.
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition
Food and Beverage, a drain on resources or a regenerative lever?
Adam and Bumjoo Maclennan argue that food & beverage is not a low-margin nuisance but the beating heart – and biggest lever – of regenerative hospitality. By shifting sourcing toward regenerative agriculture, empowering chefs as tastemakers, and designing menus that prioritise soil health, biodiversity, and zero waste, hotels can turn every meal into a catalyst for healthier ecosystems, communities, and guests.
By Adam Maclennan and Bumjoo Maclennan
One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin
Access Hospitality's Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.
Stock Exchange Hotel Announces the Arrival of Stock Exchange Suites in Manchester City Centre
The Stock Exchange Hotel is expanding its 5* star hotel offering in the heart of Manchester city centre with the Stock Exchange Suites, an exciting new 95 room addition that will expand and elevate the city’s most celebrated luxury hotel.
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition
Nothing we do is sustainable. Can everything we do be regenerative?
Architect Francesco Allaix argues that in a world where six of nine planetary boundaries are already exceeded, sustainability alone is no longer enough – and even leading pioneers like Patagonia admit that “nothing we do is sustainable.” Drawing on regenerative principles, Doughnut Economics, and Studio Puisto projects in Lapland and Cyprus, he shows how adaptive reuse, ecosystem restoration, and data-driven design can nudge hospitality away from extractive models toward more regenerative practice, even if perfection remains out of reach.
By Francesco Allaix, Architect, project manager, Studio Puisto, Studio Puisto Architects Ltd
HVS Europe Hotel Transactions Bulletin - Week Ending 6 March 2026
PPHE reacquires Park Plaza London Waterloo for £147.9m while Nordeste Properties buys Meliá Bilbao for €63m in major European deals.
How is RIU Hotels supporting children in Ireland through its partnership with Barnardos?
RIU will fund early childhood and family support programs in Dublin's vulnerable communities through a structured three-year partnership starting February 2026.
Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.
Corinthia Rome Opens Its Doors
On the historic Piazza del Parlamento, Corinthia Rome opens the doors of a grand neoclassical palazzo, marking the Italian debut for Corinthia Hotels. The brand’s commitment to modern heritage is expressed through the restoration of a historic palazzo long associated as a stronghold of the Bank of Italy. Carefully reimagined as a hotel, the project preserves the architectural integrity, from its monumental structure to its original 1920s frescoes. The 9,700-square-meter, 60-key hotel marks the first Roman address for Italy’s famed chef Carlo Cracco and includes panoramic penthouses and a subterranean spa inspired by ancient bathing rituals, set within the building’s original vault.
Como Le Beauvallon and Yannick Alléno 1914–2026: A Riviera Legend Returns to Life
Some places need no introduction. COMO Le Beauvallon is one of them. Inaugurated in 1914 on the shores of the Gulf of Saint-Tropez, it was one of the first Belle Époque palaces on the French Riviera, witnessing a century of glamour, artistic allure and the golden age of Mediterranean leisure. After closing in 2008, its quiet slumber only deepened its mystique.