Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin
TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.
TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.
VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.
The solution extends dynamic pricing beyond guestrooms to meeting spaces, with early adopter KAS Meeting-Event Location reporting increased bookings on lower-demand dates.
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.
Shiji's MOVE platform unifies PMS, POS, payments and guest systems into a single mobile environment, enabling staff to perform all functions from any location without changing devices.
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.
The AI Agent uses unified guest profiles from Bookboost's CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
The company will debut AI-powered rooming lists at ITB following a $300 million funding round and acquisition of housekeeping platform Flexkeeping.
OneJourney's SwiftPay platform enables hotels to earn income from supplier payments through a digital wallet system, with Muralto Madrid as first European customer.
Nicolas Suissa joins from Amadeus to lead Apaleo's expansion in France, where the company already manages 100+ hotels with API-first PMS technology.
The partnership enables automated data flow between Shiji's cloud PMS and Straiv's guest experience platform, targeting hotel chains in DACH, Benelux and France markets.
The 92-room luxury property in Évora, Portugal will use LodgIQ's AI platform to optimize pricing and unify data from PMS and CRS systems into a single dashboard.
Four German hotels transitioned from Lindner to HOSPITALITY X management with Shiji's cloud PMS replacing legacy systems across all properties.
Puorto argues AI requires structural process changes, not just tool integration, and introduces "Humans-as-Luxury" as human service becomes a strategic differentiator.
Portuguese hospitality group AP Hotels Resorts selected LodgIQ's AI-driven platform to optimize pricing across its diverse portfolio of resort and city hotels.
The AI agent processes guest reservation comments and automatically creates operational tasks in housekeeping systems, currently generating 30 tasks daily and saving 3.5 hours per week at THE FLAG Zürich.
The luxury resort will replace fragmented legacy systems with Agilysys's unified platform covering PMS, dining, spa, golf, and residential management.
The 27-room Welsh hotel replaced outsourced revenue management costing £700-£1,000 monthly with Access's automated RMS software.
LodgIQ's explainable AI platform will provide real-time demand insights and pricing recommendations to the seven-apartment boutique property near Évora.
The Munich lifestyle hotel group will migrate 9 properties with 800 rooms to the cloud-based PMS by 2026, reducing manual tasks from 17 clicks per payment to streamlined workflows.