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Brand Playbook: Your Short-Term Fixes Are Beating Your Brand, and It’s Time for a Brand Comeback
Opinion

Brand Playbook: Your Short-Term Fixes Are Beating Your Brand, and It’s Time for a Brand Comeback

If hotel management were football, your brand would be your crest – the reason your fans come to the stadium, what moves them, the pedigree of your club or the pride of a nation. It’s more than just a logo or tagline; it’s the reason guests choose y...

Jacobo Priegue
Jacobo Priegue
Co-Founder at SODÅ | Hotel Management Platform
Australian Hospitality Alumni Network Vietnam
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Revenue Management
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Reputation Management
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Brand Marketing
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Guest Experience
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Jacobo Priegue
by Jacobo Priegue
19 May 2025Australian Hospitality Alumni Network VietnamBrand Marketing
Brand Playbook: Your Short-Term Fixes Are Beating Your Brand, and It’s Time for a Brand Comeback
Why Mindfulness, and Not Sustainability: A Hospitality Perspective
Opinion

Why Mindfulness, and Not Sustainability: A Hospitality Perspective

Recently, I began noticing through my social and professional connections that the term “sustainability” often triggers unexpected resistance. I observed that when conversations touch on environmental issues, even simple everyday topics like avoidin...

Dr. Yaser Al Dhabyani
Dr. Yaser Al Dhabyani
Senior Lecturer in Hospitality Research and Marketing Innovation, Hotelschool The Hague and Vrije Universiteit Amsterdam
Hotelschool The Hague
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Environment & Sustainability
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Wellness and well-being
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Lodging Industry
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Brand Marketing
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Dr. Yaser Al Dhabyani
by Dr. Yaser Al Dhabyani
15 May 2025Hotelschool The HagueBrand Marketing
Why Mindfulness, and Not Sustainability: A Hospitality Perspective
Airbnb’s Summer 2025 launch the Two things that stood out
Opinion

Airbnb’s Summer 2025 launch the Two things that stood out

Everyone has opinions on Airbnb’s summer release. And I have been asked for mine a few times. So here’s my take, and I’ll stick to the two things that stood out to me. They’re not what you think.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Brand Marketing
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Innovation
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Short Term Rental (STR)
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Martin Soler
by Martin Soler
15 May 2025Soler & AssociatesBrand Marketing
Airbnb’s Summer 2025 launch the Two things that stood out
Leveraging Local Partnerships in the Luxury Hospitality Experience
Opinion

Leveraging Local Partnerships in the Luxury Hospitality Experience

In today’s evolving luxury hospitality landscape, the definition of exceptional service extends far beyond opulent accommodations and impeccable amenities. As competition intensifies among luxury brands for customer loyalty, there’s a notable shift ...

Chintan Dadhich
Chintan Dadhich
General Manager, Conrad New York Downtown
Hilton
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Brand Marketing
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Partnerships, Mergers & Acquisitions
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Luxury Travel
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Chintan Dadhich
by Chintan Dadhich
12 May 2025HiltonBrand Marketing
Leveraging Local Partnerships in the Luxury Hospitality Experience
Creating Hospitality Cohesion with 90 Global Projects
Opinion

Creating Hospitality Cohesion with 90 Global Projects

In a world increasingly defined by diversity and cultural exchange, the hospitality industry stands as a bridge connecting people from all walks of life. Travelers seek experiences across the globe, and the concept of creating hospitality cohesion i...

Grey Poplin
Grey Poplin
Global Brand Manager at Valor Hospitality Partners
Valor Hospitality
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Management Companies
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Brand Marketing
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Grey Poplin
by Grey Poplin
28 April 2025Valor HospitalityBrand Marketing
Creating Hospitality Cohesion with 90 Global Projects
Opinion

The Hospitality Brand of the Future: Purpose-Driven, Planet-Aligned

The hospitality industry, once defined by luxury, opulence, and aesthetic grandeur, is undergoing a transformation—one that is being shaped by the urgent call for sustainability, conscious travel, and meaningful experiences. In a world grappling wit...

Haninder Sachdeva
Haninder Sachdeva
CEO at Eight Continents Hotels & Resorts
Eight Continents Hotels & Resorts
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Brand Marketing
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Haninder Sachdeva
by Haninder Sachdeva
22 April 2025Eight Continents Hotels & ResortsBrand Marketing
Eight Continents Hotels & Resorts
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy
Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston
Ivana Johnston
Co-Founder and CEO, Puzzle Partner Ltd.
Puzzle Partner Ltd.
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Sales & Marketing
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Digital Marketing
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Brand Marketing
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Content Marketing
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Ivana Johnston
by Ivana Johnston
2 April 2025Puzzle Partner Ltd.Brand Marketing
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy