Europe’s underappreciated superpower

While Europe’s policymakers and opinion leaders obsess over semiconductors and clean tech, another economic engine is humming along with far less fanfare – and far greater local impact. In its forecast for the five-year period from 2024 to 2029, Oxf...

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Online Travel Agencies (OTA)

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Markets & Performance

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Innovation

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National & International Policy

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Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Reputation Management

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Online Travel Agencies (OTA)

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Lodging Industry

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National & International Policy

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Opinion

When it Comes to Identity Verification, Vacation Rental Platforms Need a Timely Solution to an Age-Old Problem

Vacation rental platforms have transformed how people travel, offering convenient and flexible alternatives to hotels. But using these platforms comes with risks for both renters and hosts. Specifically, this sector faces significant security and tr...

Kaarel Kotkas

CEO & Founder, Veriff

veriff

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Safety & Security

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Online Travel Agencies (OTA)

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Vacation Rentals

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Opinion

How Much Should Hoteliers Be Spending on Marketing?

With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint, Max Starkov set the stage by highlighting a striking imbalance: while U.S. hotels t...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Sales & Marketing

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Online Travel Agencies (OTA)

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Opinion

ChatGPT Booked My Hotel While I Made My Coffee

Earlier this morning, a hotel reservation was made under my name. But to be accurate, I didn’t make it. It was executed on my behalf by the recently launched ChatGPT agent, an autonomous AI system capable of parsing ambiguous input, retaining contex...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Online Travel Agencies (OTA)

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels. Even as I write this, there are ...

Vikram Singh

Global Hospitality & Travel Strategist

Vikram Singh

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Revenue Management

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Online Travel Agencies (OTA)

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Opinion

Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably...

Sarah Came

Copywriter and Digital Marketing Specialist, GuestRevu

GuestRevu

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Reputation Management

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Online Travel Agencies (OTA)

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Digital Marketing

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Guest Experience

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Opinion

Airline NDC and travel bidding: The new era of airline distribution

Airlines face a challenge: they struggle to make a profit and please diverse passenger groups at the same time. Traditional ticket sales work well for basic flights, but fail at upselling upgrades, meals, or eco-options, because legacy systems weren...

Ivan Verkalets

СTO & Co-Founder at COAX

COAX

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Environment & Sustainability

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Travel Technology

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Business Travel

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Online Travel Agencies (OTA)

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Opinion

If You Cannot Shift Sales from OTAs to Your Website, This Might Be Why

Most hotels rely on OTAs to keep occupancy high, especially in low season. It is a working strategy. But it comes at a price: lost margins, limited control over guest data, and the constant challenge of competing with your own listings.

Anna Belash

Chief Marketing Officer at Exely

Exely

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Sales & Marketing

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Revenue Management

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Online Travel Agencies (OTA)

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Opinion

The Growing Challenge of Secondary OTAs: A Wake-Up Call for Hotel Revenue Strategy

The recent PhocusWire article, “Hotels grapple with ‘secondary OTAs’ for pricing control,” highlights a growing concern in the hospitality industry: the rise of non-major OTAs and their impact on rate parity and revenue management.

Ethan Wiseman

Sr. Director, Product Management – Head of Distribution, Sabre Hospitality

Sabre

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Information Technology

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Property Technology

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Online Travel Agencies (OTA)

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