10 more
Opinion

Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably...

Sarah Came
Sarah Came
Copywriter and Digital Marketing Specialist, GuestRevu
GuestRevu
More in this category
Reputation Management
More in this category
Online Travel Agencies (OTA)
More in this category
Digital Marketing
More in this category
Guest Experience
More like this
Sarah Came
by Sarah Came
10 July 2025GuestRevuOnline Travel Agencies (OTA)
GuestRevu
Airline NDC and travel bidding: The new era of airline distribution
Opinion

Airline NDC and travel bidding: The new era of airline distribution

Airlines face a challenge: they struggle to make a profit and please diverse passenger groups at the same time. Traditional ticket sales work well for basic flights, but fail at upselling upgrades, meals, or eco-options, because legacy systems weren...

Ivan Verkalets
Ivan Verkalets
СTO & Co-Founder at COAX
COAX
More in this category
Environment & Sustainability
More in this category
Travel Technology
More in this category
Business Travel
More in this category
Online Travel Agencies (OTA)
More like this
Ivan Verkalets
by Ivan Verkalets
7 July 2025COAXOnline Travel Agencies (OTA)
Airline NDC and travel bidding: The new era of airline distribution
If You Cannot Shift Sales from OTAs to Your Website, This Might Be Why
Opinion

If You Cannot Shift Sales from OTAs to Your Website, This Might Be Why

Most hotels rely on OTAs to keep occupancy high, especially in low season. It is a working strategy. But it comes at a price: lost margins, limited control over guest data, and the constant challenge of competing with your own listings.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
More in this category
Sales & Marketing
More in this category
Revenue Management
More in this category
Online Travel Agencies (OTA)
More like this
Anna Belash
by Anna Belash
30 June 2025ExelyOnline Travel Agencies (OTA)
If You Cannot Shift Sales from OTAs to Your Website, This Might Be Why
Opinion

The Growing Challenge of Secondary OTAs: A Wake-Up Call for Hotel Revenue Strategy

The recent PhocusWire article, “Hotels grapple with ‘secondary OTAs’ for pricing control,” highlights a growing concern in the hospitality industry: the rise of non-major OTAs and their impact on rate parity and revenue management.

Ethan Wiseman
Ethan Wiseman
Sr. Director, Product Management – Head of Distribution, Sabre Hospitality
Sabre
More in this category
Information Technology
More in this category
Property Technology
More in this category
Online Travel Agencies (OTA)
More like this
Ethan Wiseman
by Ethan Wiseman
30 June 2025SabreOnline Travel Agencies (OTA)
Sabre Hospitality Solutions
Why Hotels Should Adopt a Multi-Channel Digital Approach in 2025 and Beyond
Opinion

Why Hotels Should Adopt a Multi-Channel Digital Approach in 2025 and Beyond

The hospitality industry and the macro environment have been more volatile in the last few years than at any time in the past 10-15 years. I anticipate this will continue due to inflation, higher capital costs, fluctuating demand, disruptions from A...

Chris Zhao
Chris Zhao
Senior Product Manager - SEM/SEO
Travel Media Group
More in this category
Revenue Management
More in this category
Online Travel Agencies (OTA)
More in this category
Lodging Industry
More in this category
Digital Marketing
More like this
Chris Zhao
by Chris Zhao
9 June 2025Travel Media GroupOnline Travel Agencies (OTA)
Why Hotels Should Adopt a Multi-Channel Digital Approach in 2025 and Beyond
Opinion

Why is Airbnb losing the war of STR dominance to Booking.com?

Last year, Booking.com delivered 400.4 million nights booked at short-term rentals (STRs), which was 80% of Airbnb’s total nights. At the same time, Booking.com generates almost twice as many nights per listing on its platform as Airbnb. Growth rate...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
More in this category
Online Travel Agencies (OTA)
More in this category
Markets & Performance
More in this category
Short Term Rental (STR)
More like this
Max Starkov
by Max Starkov
29 May 2025Hospitality NetOnline Travel Agencies (OTA)
Hospitality Net
Where is this Image Coming From?!?!
Opinion

Where is this Image Coming From?!?!

Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had y...

Sonya Taylor
Sonya Taylor
Director of Operations and Marketing at Cogwheel Marketing
Cogwheel Marketing
More in this category
Sales & Marketing
More in this category
Online Travel Agencies (OTA)
More like this
Sonya Taylor
by Sonya Taylor
21 May 2025Cogwheel MarketingOnline Travel Agencies (OTA)
Where is this Image Coming From?!?!
Opinion

3 Emerging Booking Trends You Can’t Ignore in 2025

If you’ve been working in the hospitality industry for any time, I’m sure you’ve experienced the huge shifts and changes in the way that hotels operate, in how consumers select where to travel and stay, and how they prefer to book their hotel.

Mark Lewis-Brown
Mark Lewis-Brown
CEO & President of Zucchetti North America
Zucchetti North America
More in this category
Property Technology
More in this category
Revenue Management
More in this category
Travel Technology
More in this category
Online Travel Agencies (OTA)
More like this
Mark Lewis-Brown
by Mark Lewis-Brown
19 May 2025Zucchetti North AmericaOnline Travel Agencies (OTA)
Zucchetti North America
Opinion

OTAs vs. Metasearch: The Hotel Marketing Dating Game

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metas...

Holly Hollingsworth
Holly Hollingsworth
Senior Digital Marketing Manager at Cogwheel Marketing
Cogwheel Marketing
More in this category
Sales & Marketing
More in this category
Online Travel Agencies (OTA)
More in this category
Search Marketing
More in this category
Digital Marketing
More like this
Holly Hollingsworth
by Holly Hollingsworth
16 May 2025Cogwheel MarketingOnline Travel Agencies (OTA)
Cogwheel Marketing
Help, I Love My Kidnapper
Opinion

Help, I Love My Kidnapper

Picture this: you’re locked in a room for 25 years with someone who takes your wallet, controls who you talk to, insists you smile through it all, and occasionally lets you feel like you’re winning (but only if you give even more). Healthy relations...

Brian Reeves
Brian Reeves
Founder and CEO, The roomangel Foundation
roomangel Foundation
More in this category
Revenue Management
More in this category
Travel Technology
More in this category
Online Travel Agencies (OTA)
More in this category
Digital Marketing
More like this
Brian Reeves
by Brian Reeves
12 May 2025roomangel FoundationOnline Travel Agencies (OTA)
Help, I Love My Kidnapper