Announcements

The Standard Is Coming to Austin

A new chapter is coming to South Congress. The Standard brand is set to debut its first Texas outpost with The Standard, Austin, opening Spring 2027 as a vibrant reimagining of the beloved South Congress Hotel. As The Standard brand’s first U.S. opening in more than a decade, the project places Austin within the brand’s growing constellation of global destinations, from London and Ibiza to Bangkok and Brussels, with locations in Lisbon and Mexico City expected to open later this year. The Standard, Austin will be a conversion and renovation of the existing South Congress Hotel located at 1603 South Congress Ave, Austin, Texas 78704.

Sofitel and Orascom Development Egypt Announce the Signing of Sofitel El Gouna, A Flagship Luxury Resort on Egypt's Red Sea Coast

Accor, a global leader in hospitality, and Orascom Development Egypt, a leading developer specialized in creating vibrant, integrated communities, are pleased to announce the signing of a management agreement to reposition the iconic Mövenpick El Gouna as Sofitel El Gouna Resort, a luxury resort. The property will undergo an extensive phased renovation program starting in 2027, transforming it into a flagship destination under the Sofitel brand, further strengthening Accor's luxury portfolio in Egypt.

New Virginia Guesthouse Hotel & Conference Center Set to Elevate Charlottesville’s Meetings & Events Landscape

Virginia Guesthouse Hotel & Conference Center is bringing a new level of focus on meetings, incentives, conferences, and events (MICE) as it prepares to open its doors on April 6, 2026. The vibrant new hub situated on the Grounds of University of Virginia announces its conference center and flexible meeting spaces designed to meet the evolving needs of planners across corporate, association, and academic sectors. 

Art, Design, and Sustainability: The Usual Hotel Arrives in Florence

Award-winning hospitality brand The Usual is set to open its first hotel in Florence in Q1 2027. Renowned for blending ESG values with bold design, creativity, and lifestyle, this will be the brand’s third European property, and their first step outside of the Benelux. True to its vision, The Usual is once again selecting a location with character, history, and a creative future. Where Heritage Meets Creative Energy

Trailborn Hotels & Resorts Launches Summer Bookings For Hill House at Trailborn Mendocino

Trailborn Hotels & Resorts, The Official Hotel of the Great Outdoors™, today announced bookings are now open for Hill House at Trailborn Mendocino, the first of two properties that will make up the Trailborn Mendocino campus. Hill House at Trailborn Mendocino will welcome visitors starting in summer 2026 providing a refined guest experience and unparalleled access to the region’s iconic redwood forests, renowned wine country, and Pacific coastline. The hotel’s upcoming debut marks Trailborn’s expansion to the West Coast and the next chapter in the brand’s growing national portfolio.

New Hotel Deal for the Langham to Form Ningbo Trio

Langham Hospitality Group (LHG) has signed a management contract for The Langham, Ningbo, a luxury hotel to be opened in the historic heart of Ningbo’s Haishu District. Situated in the Xiushui Street area, a neighborhood known for its traditional architecture and Jiangnan heritage, the property will be the Group’s third hotel in the city. It will accompany Cordis, Dongqian Lake, Ningbo and Langham Place, Ningbo Culture Plaza to form a strategic cluster in one of China’s leading maritime centers.

Coterie: The New Portuguese Brand of Contemporary Boutique Hotels Combining Aesthetics, Detail and Exclusivity

LENSCAPE Coterie marks the first chapter of the COTERIE Collection, a new brand of boutique hotels celebrating lifestyle, signature design, and cultural curation within a community setting. Located in Largo Actor Dias, next to the Fernandina Wall, in the heart of Porto, this new contemporary five-star hotel builds its narrative around photography with Portugal in every corner.

Introducing Omeon Mykonos, an All-New, Design-Led Coastal Retreat Launching April 30, 2026

A new chapter begins on the island of Mykonos. Opening 30 April 2026, Omeon Mykonos officially debuts as a reimagined five-star, adults-only (16+) retreat, following an extensive refresh, into a design-led sanctuary rooted in quiet luxury, emotional restoration and contemporary Cycladic living. The property is operated by SWOT Hospitality, the leading Greek hospitality management company behind a growing portfolio of luxury hotels and resorts across the Mediterranean.

GFA, Hilton Announce Waldorf Astoria Residences Guadalajara, First Standalone Branded Residences in Mexico and the Caribbean and Latin America

Mexican firm Grupo Imobiliario GFA, internationally recognized for setting new standards in high-end real estate development, and global hospitality leader Hilton (NYSE: HLT) today announces the signing of Waldorf Astoria Residences Guadalajara (The Residences). Expected to deliver in Winter 2029, this milestone project marks the debut of the first Waldorf Astoria standalone branded residence in Mexico and the Caribbean and Latin America and exemplifies the continued growth of the Waldorf Astoria residential portfolio globally.

Centara Reveals Exclusive Sneak Preview of Centara Life Namba Hotel Osaka

Centara Hotels & Resorts, Thailand’s leading hotel operator, is unveiling an exclusive first look at its second property in Japan, Centara Life Namba Hotel Osaka, ahead of its highly anticipated debut in April 2026, welcoming its first guests. Revealed for the first time, the hotel’s completed interiors and guest spaces showcase a contemporary lifestyle concept designed for today’s urban explorers. Located in Osaka’s vibrant Namba district, the 300‑room hotel blends modern design with the city’s energetic spirit, featuring warm tones, inviting textures, and Osaka-inspired artwork. Open, versatile common areas throughout the property offer comfortable places to work, relax, or socialise after a day discovering the city.