Art, Design, and Sustainability: The Usual Hotel Arrives in Florence
Award-winning hospitality brand The Usual is set to open its first hotel in Florence in Q1 2027. Renowned for blending ESG values with bold design, creativity, and lifestyle, this will be the brand’s third European property, and their first step outside of the Benelux. True to its vision, The Usual is once again selecting a location with character, history, and a creative future. Where Heritage Meets Creative Energy