Ennismore, the fastest-growing lifestyle hospitality company, together with Propreal Capital Partners, a leading real estate investment firm, is delighted to announce the signing of Mama Shelter Porto, bringing the brand's joyful and bold spirit to one of Europe's most vibrant and fast-evolving cities.
Highgate and Eternam's Alcyon Hospitality Europe fund jointly acquired the 191-key Zafolia Hotel Athens, marking Highgate's first Greece entry, with full renovation planned.
Champneys Eastwell Manor GM James McComas shares how he manages a 500-year-old Grade II listed hotel, balancing sinkholes, specialist maintenance, mixed guest audiences, and commercial growth.
SuperCity Aparthotels MD Philip Houghton discusses the brand's move to Oracle Opera Cloud PMS to support UK expansion, alongside Oracle's David Hayward on digital transformation for independent hotels.
The Zetter Collection announces plans to expand beyond the UK for the first time with the opening of The Zetter 717 Amsterdam in Early 2027. Occupying a historic canal house on Prinsengracht in Amsterdam’s UNESCO-listed Canal District, the boutique 24 bedroom, five-star property will bring The Zetter’s distinctive, characterful approach to one of the city’s most recognisable neighbourhoods.
A new hotel and leisure complex, Byrknes Ocean Resort, is currently under construction in Norway. At the mouth of the Sognefjord, the coming 77-room resort will open up a stretch of coastline to the world, complete with dining, meetings and wellbeing. The hotel is scheduled for completion in autumn 2027.
Hilton (NYSE: HLT) today announced the signing of a franchise agreement with Arte Hoteles for the first Outset Collection by Hilton property in Europe, the Middle East and Africa. Expected to open later this year, Casa Verbena Madrid, Outset Collection by Hilton, will bring the brand’s soulful approach to independent hospitality to the heart of Spain’s capital, offering travellers a stay shaped by local story and individuality.
Reuben Brothers and Auberge Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts, and residences, is pleased to announce that Cambridge House, Auberge Collection is now accepting bookings ahead of its 1st February 2027 opening.
A good website/ digital marketing, a decent loyalty offer, and a solid booking engine are essential for all hotels to keep a meaningful share of guest relationships. The role of the OTA should be to bring new guests to a hotel.
The debate suffers from oversimplification. First-party data is strictly contextual to the operational stage being executed—no single entity holds complete ownership.Digital Discovery & Booking: OTAs capture top-of-funnel acquisition data for indirect channels.
It is neither myth nor luxury; it is the precondition for controlling a hotel's own commercial destiny.The "myth" argument conflates two failures. Yes, most hoteliers have underinvested in direct channels for decades, and that failure lies with the industry, not the OTAs.
Frasers Hospitality, a business unit of Frasers Property, has announced the launch of Capri by Fraser, Kensington / London, set to open in summer 2027.
Danubius Hotels continues its growth: from 1 October 2026, the current H2 Hotel Budapest will join the hotel chain under the name Danubius Hotel District V. With the addition of the 157-room city-centre hotel, the number of hotels in the Danubiusportfolio will increase to 17.,
With the announcement of Van der Valk Hotel Köln am Dom, Dutch hotel group Valk Exclusief is offering an early preview of one of its most important German openings planned for 2028.
Radisson Hotel Group and GDS-Movement have launched a practical guide for Associations and PCOs, addressing the gap where 66% see sustainability as a priority but fewer than 34% have embedded it into operations.
Leonardo Hotels Central Europe simultaneously acquires four former Revo Hotels across Berlin, Düsseldorf, and Dortmund, adding 1,328 rooms spanning its Leonardo Smart and Leonardo Royal brand concepts.
Hilton signs 10 Spark by Hilton hotels across England and Wales via a strategic deal with AG Hotels Group, adding 672 rooms in cities including Cardiff, Coventry and Derby, with openings expected from late 2026.
Paris hotels hit their highest August occupancy since 2015, with RevPAR up 11.7% year-over-year, driven by the Rock en Seine music festival in late August.
The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?
I’d encourage hoteliers to approach budgeting from a slightly different direction. Every reservation that comes from an OTA costs 15% to 18%… or more. And too many hotels receive too large a share of their revenues from OTAs. Consider a very conservative example.
Let's take a step back. Before diving into traditional budget allocation, given travelers' growing openness to adopting AI-enabled services (over 70%, according to Accenture's 2026 study), hotel properties should start considering Agentic AI as a primary customer acquisition channel.What does customer acquisition via Agentic AI look like?
Barceló Hotel Group announces the opening of the city of Murcia's first five-star hotel: Palacio San Juan, a Royal Hideaway Hotel. Owned by Grupo Fuertes, the property opens its doors following an ambitious, comprehensive restoration project that restores the unique building to its former glory while preserving highly valuable heritage elements such as the iconic San Juan Arch and the neoclassical elegance of the original architecture. The result is a destination in its own right: a place designed for those seeking to discover Murcia through a deeper, more authentic, and sophisticated lens.
Marriott International, Inc. today announced it has signed an agreement with Özak GYO to introduce its first luxury, all-inclusive resort in the Europe, Middle East & Africa region. Situated in Kemer within the Antalya region, The Ritz-Carlton, Kemer, All-Inclusive is set to deliver legendary service and an elegant aesthetic, along with an immersive resort experience in one of Türkiye's most coveted coastal destinations.
Soro Hotel, a member of Radisson Individuals, is a 94-room upscale hotel in Sorø, Denmark, part of Radisson Hotel Group. Located amidst vineyards, forests, and lakes in the heart of Zealand, the hotel offers a tranquil countryside retreat, only a one-hour train ride away from the bustling city life in Copenhagen.