Do’s and Don’ts of Converting Travel Browsers Into Bookers

It happened again: A potential guest landed on your hotel’s website, spent time browsing your room options, checked availability, and even clicked through to your booking engine. But then they left without completing their reservation.

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Digital Marketing

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Opinion

ChatGPT Booked My Hotel While I Made My Coffee

Earlier this morning, a hotel reservation was made under my name. But to be accurate, I didn’t make it. It was executed on my behalf by the recently launched ChatGPT agent, an autonomous AI system capable of parsing ambiguous input, retaining contex...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Online Travel Agencies (OTA)

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

OTAs aren’t stealing your guests. You’re giving them away.

A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing - and the fees that came with them. Direct bookings were down last month and...

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Digital Marketing

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Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Search Marketing

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Social Media

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Digital Marketing

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Big Data

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Opinion

Why Accurate Content Is a Hotel’s Most Important Amenity

A guest arrives at a hotel. They look for the fitness room they saw online. But they only find a locked door. This is not an isolated incident. It is a symptom of a deep, systemic ailment. Our industry suffers from content fragmentation. For too lon...

Natalie Kimball

Vice President Strategic Account Management – Distribution at Shiji Group

Shiji

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Sales & Marketing

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Digital Marketing

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Opinion

Lighting Up Hospitality with AI

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Kirsten Mosco, CHDM

Vice President of Media and Communications

Newport Hospitality Group

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Lodging Industry

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy

Digital Marketing Specialist

GuestRevu

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Search Marketing

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Social Media

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Digital Marketing

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Content Marketing

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Opinion

Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably...

Sarah Came

Copywriter and Digital Marketing Specialist, GuestRevu

GuestRevu

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Reputation Management

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Online Travel Agencies (OTA)

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Digital Marketing

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Guest Experience

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Opinion

Lead Drought Got You Parched? Here’s How We Refill the Hotel Sales Pipeline

Booked, Busy, and AI-Ready: The New Playbook for Hotel Group Sales Success If you’ve noticed a slowdown in inbound RFPs lately, you’re not imagining things. In fact, you’re likely in the middle of what I call the Great Lead Drought of Hospitality. I...

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Lure Agency

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Innovation

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Opinion

The Future of Revenue Management Is Strategic Leadership

For years, I have seen revenue management occupying a yet critical but narrowly defined space in the hotel ecosystem. It has traditionally been a role grounded in numbers: monitoring pace, adjusting rates, watching competitor pricing, and updating s...

Vincent Ramelli

CEO

LodgIQ™

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Sales & Marketing

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Revenue Management

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Email marketing

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Digital Marketing

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