2025 Lodging Tax Report - USA

Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced recent growth in average daily room rates and revenue per available room. However, occupancy levels have remained relatively flat. The Average Daily Room Rate (“ADR”) represents the average revenue earned for each room rented in a hotel. Revenue per available room (“RevPAR”), the product of ADR and occupancy rate, is a standard industry metric that combines the effects of occupancy and room rates on overall revenue performance. ADR and RevPAR increased in 2024 but has seen slower growth through the first eight months of 2025 compared to the same period in 2024. The figure below compares year-over-year growth in the national lodging market from 2023 through August 2025.

Immersive Hospitality: Redefining the Guest Experience

Immersive experiences are not entirely new to hospitality and leisure—theme parks, destination hotels and resorts, and cultural attractions have long found ways to draw guests into unique worlds. What is changing is how properties are increasingly using technology to push those experiences further, creating spaces that blur the lines between the physical and digital and redefine what guests expect from leisure destinations.

Can Los Angeles "Digest" the Olympics?

In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a large-scale event isn’t a matter of “later” - it’s a strategic priority for today.

Everhome Suites Continues To Grow Its National Footprint With Nine New Openings And Groundbreakings Across Texas, Arizona, Oregon, And Ohio

Everhome Suites, the midscale extended stay brand from Choice Hotels International, Inc. (NYSE: CHH), continues to grow its nationwide footprint with the opening of six new properties, and three ground breakings in Texas, Oregon, and Ohio. The brand's growing traction across Texas, coupled with the addition of the Salem, Oregon and Yuma, Arizona locations, highlights Everhome Suites' continued success meeting demand for purpose-built, extended stay accommodations across the U.S. Choice Hotels now has 14 Everhome Suites open, 19 under construction and more than 60 in the pipeline. The brand is on track to have nearly 25 hotels open by the end of the year.

Family Experiential Resorts Finding Success

As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action from resorts as many reevaluated their strategies, enhancing amenities and activities – whether through new developments, renovations, or expansions – to cater to evolving traveler preferences.