Report benchmarks representation of women, Black leaders in hotel industry
Penn State study of 10,000+ hospitality leaders shows women's representation stagnant at senior levels while Black leadership declined from 2.2% to 2.1% over three years.
News
STR Weekly Insights: 9-15 November 2025
U.S. RevPAR fell 4.6% for the week ending November 15, with Veterans Day falling on Tuesday causing the sharpest midweek decline since recession years.
U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study
U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by the Global Business Travel Association (GBTA) and the American Society of Travel Advisors (ASTA).
Canada hotels report highest ADR, RevPAR growth of 2025
Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
The Continued Rise of Upstate South Carolina’s Hospitality Sector
While Greenville’s lodging sector has traditionally focused on business travelers, it has evolved in recent years to embrace a wider variety of demand. Given the strong presence of major companies in the automotive manufacturing, advanced materials, aerospace, aviation, and health services fields, commercial demand has always been strong for area hotels. The market’s diverse employment base and expanding economy continues to attract new companies and new residents. This relocation demand, coupled with the growth of the market’s tourism sector since 2020 and expansion of the city’s downtown neighborhood, has resulted in lodging demand shifting more towards the leisure segment.
By Janet Snyder, Senior Vice President and Director at HVS Asheville, HVS
AH&LA President & CEO Testifies Before Congress; Calls on Members to Bolster Travel and Tourism Sector
Rosanna Maietta, President and CEO of the American Hotel & Lodging Association (AHLA), today testified before the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade to emphasize the central role hotels play in the U.S. economy. Maietta urged action on key policy issues that will shape the future of American travel and tourism – particularly as the nation prepares to host global events like the World Cup, America 250, and the 2028 Olympic Games.
U.S. hotel results for week ending 15 November
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 15 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events
The VISIT USA Act, introduced in Congress Wednesday, would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics.
U.S. hotel performance for October 2025
U.S. hotel occupancy fell year over year for an eighth consecutive month, according to October 2025 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.
2025 Deloitte Holiday Travel Survey
Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel.
Think Outside the Guestroom: Innovative Strategies to Drive Hotel Revenue
If your hotel’s top-line revenue is stalling or declining, you should consider ways to increase the other line items.
By Rodney Clough, President - HVS Americas, Denver, HVS
PM Hotel Group Appointed to Manage Avila Village Inn
PM Hotel Group, one of the nation’s leading hotel management companies recognized for its expertise in lifestyle and independent hospitality, has been selected to manage Avila Village Inn, a boutique-style property located in Avila Beach, California. Coming off a refresh of all guest rooms and suites, the inn combines Craftsman charm with modern comfort and thoughtful amenities for today’s travelers, nestled in the scenic Avila Valley along California’s Central Coast.
Oliver Hospitality Expands Footprint to Florida with the Addition of The Sarasota Modern, a Tribute Portfolio Hotel
Nashville-based Oliver Hospitality, a hospitality management and development company, announces the addition of The Sarasota Modern, a Tribute Portfolio Hotel, to its collection of hotels and restaurants. The new partnership is a milestone marking Oliver Hospitality’s entrance into Florida.
U.S. hotel results for week ending 8 November
Due to a comparison against election week in 2024, the U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 8 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
GTBA Welcomes the End of Government Shutdown and Calls for Ongoing Bi-Partisan Co-operation to Prevent Further Shutdowns
The Global Business Travel Association, GBTA, the leading voice of the global business travel industry, welcomes the news that the United States Congress has passed a continuing resolution to reopen the government through January 30 and provide backpay to federal workers.
U.S. Travel on Passage of Government Funding Bill
After 43 days of chaos, more than $6 billion in lost travel spending and unnecessary pain for travelers and federal workers, Congress passed a continuing resolution to fund the federal government. U.S. Travel Association President and CEO Geoff Freeman issued the following statement:
Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise
The economic and hotel demand landscape of Huntsville has been undergoing an expansion over the last several years. With several large-scale projects underway in this already well-established market home to a multitude of major demand generators, Huntsville has become a hotspot for growth, which in turn has boosted hotel demand.
By Marc Greeley and Rutger Marks
AHLA issues statement on government reopening
The American Hotel & Lodging Association, the leading voice representing all segments of the hotel industry, issued the following statement on the end of the federal government shutdown:
Travel & hospitality leaders call on U.S. House of Representatives to end government shutdown
Today, leaders from the American Hotel & Lodging Association (AHLA), Airlines for America (A4A), U.S. Travel Association, and the National Restaurant Association pressed the U.S. House of Representatives to immediately vote on the Senate-passed agreement to end the government shutdown.
35th Housekeeping Olympics Crowns Frontline Cleaning Heroes at ISSA Show North America in Las Vegas
The 35th annual Housekeeping Olympics celebrating guest room attendants and environmental services workers took place in Las Vegas on Monday.