News

Should Hotels Abandon Google Search Because of Zero-Click, Wholesalers Aren't Worried About AI, APAC Hotel Investment Up 54%

Tuesday opened with a World Panel viewpoint asking whether zero-click search makes Google marketing obsolete for hotels, hospitality.today's argument that wholesalers are structurally unbothered by AI booking agents, and JLL data showing APAC hotel investment volumes up 54% to $6.8 billion in H1 2026. Lighthouse eclipse pricing data, Curacity on earned media as the only AI-proof distribution strategy, and openings from Mykonos to Shanghai rounded out the session.

The Big PMS Debate: a closed-door discussion between the world's leading PMS CEOs and hotel CIOs

The CIOs and CTOs of hotel groups including Radisson, citizenM, Mandarin Oriental, Wyndham, Aimbridge and Choice sat down with the CEOs and founders of Oracle, Mews, Shiji, Infor, Apaleo and HotelKey. Off the record at HITEC San Antonio, they debated AI, data ownership, integration costs, and the widening gap between what operators and suppliers are each optimizing for.