Considering the unprecedented global travel disruption and performance declines we've endured; hoteliers finally have something to look forward to. The world has spent the last 18 months dreaming about travel, but not actually going anywhere. Increasing vaccination rates combined with relaxed travel restrictions are bringing travel back… with a vengeance. Most agree that the worst is behind us.

But so far, this pent-up demand or "revenge" travel is different. Driven almost entirely by domestic leisure demand, the patterns have changed. Some premium locations are already exceeding 2019 pre-COVID levels, while hotels just a few blocks away are still struggling. Hotels that targeted the corporate, international, or group segments are reinventing themselves, with mixed success.

Considering the unique nature of the recovery, what should hoteliers do to optimize and manage COVID's pent-up demand?

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Michael Bennett
Michael Bennett
Chief Marketing Officer, Cendyn
Christoph Hütter
Christoph Hütter
Non-traditional Revenue Manager & Consultant
Raul Moronta
Raul Moronta
CRME, CHIA, Chief Commercial Officer at Remington Hotels
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Digna Kolar
Digna Kolar
Director, Industry Consulting at IDeaS
Gino Engels
Gino Engels
Co-founder and Chief Commercial Officer at OTA Insight
Federica Salvatori
Federica Salvatori
Revenue & Commercial Strategy and Founder of Federica Salvatori Consulting
Silvia Cantarella
Silvia Cantarella
Revenue Management Expert and founder at Revenue Acrobats
Pablo Torres
Pablo Torres
Hotel Consultant & Trainer
Sharad Kapur
Sharad Kapur
Revenue & Distribution Strategist
Oleksii Kapichin
Oleksii Kapichin
Revenue Management Expert
Diego Fernandez Perez De Ponga
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group
Vassilis Syropoulos
Vassilis Syropoulos
CEO and Head of Product - JUYO ANALYTICS
Inga Latham
Inga Latham
Chief Product Officer at SiteMinder
Nicole Adair, CRME
Nicole Adair, CRME
Director of Revenue Management Services at SHR, Sceptre Hospitality Resources, LLC
Ira  Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Michail Tzouvelekis
Michail Tzouvelekis
Director of Global Marketing, Fornova
Cendyn

This World Panel Viewpoint is sponsored by Cendyn™
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