New AI Advisory Board Turns Talk Into Action
HSMAI Europe's AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.
HSMAI Europe's AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.
Wednesday brought the strongest editorial day of the week. Three HN interviews from EHL HumanX in Lausanne converged on one argument: technology is useful, but the moments that define hospitality are human ones. UK hotels posted revenue growth in Q1 but labour costs rose at nearly double the rate. And Pricepoint closed a $6.6 million seed round to automate hotel pricing in real time.
Legendary designer Adam Tihany argues emotion in hospitality spaces comes from control and storytelling, and dismisses technology at the table as harmful to genuine warmth and luxury.
EHL Dean Achim Schmitt argues hospitality's decades of comfort-driven complacency left it unprepared on talent and innovation, with retention, human connection, and competency-based education as the path forward.
UK hotels posted 2% TRevPAR growth in Q1 2026, but labour costs rose at nearly double that rate, compressing profit margins and widening the gap between revenue gains and operating expenses.
Cendyn outlines how hotels can adapt their content strategy for AI-powered search through Generative Engine Optimization, focusing on structure, authority, and traveler intent to drive direct bookings.
Holiday Inn Kenilworth deployed Eccobell's AI voice agent, cutting reception calls by over 80% in the first week, with upsell commissions now exceeding the technology's cost.
Condé Nast Traveler launches its Triple Crown, a curated list of hotels that have won all three major CNT awards: Hot List, Gold List, and Readers' Choice, spanning nearly four decades of recognition.
The Lux Collective partners with Cleo Capital Group to launch a five-resort ultra-luxury circuit across Rwanda under the LUX* and SALT brands, with Phase 1 rebranding two properties from mid-2026 and three greenfield resorts opening in 2028.
An opinion piece arguing that frictionless, tech-enabled check-in is the new gold standard for business hotels, drawing a direct parallel to the Uber ride experience.
OTH Hotels Resorts adds 498 guestrooms across three East Coast properties: Hotel Troy in New Jersey and two Holiday Inn hotels in Maryland.
A white paper translating the White House's June 2026 AI Executive Order into operational priorities for hotels, covering cybersecurity exposure, AI governance, vendor strategy, and data sovereignty.
HVS weekly roundup covers four Asia Pacific hotel transactions: a SGD360M Singapore divestment, a KRW210B Seoul acquisition, a JPY5.49B Okinawa deal, and a AUD28.3M Perth purchase.
Novotel's second Ocean Impact Report details progress across 600+ hotels, including 92% single-use plastic compliance, 1,600+ chefs trained, and active WWF marine conservation projects.
A roundup of five work communication apps for hospitality teams, with Zenzap positioned as the top pick for mobile-first, secure, and hospitality-specific team chat.
Independent hotels weighing corporate distribution face a choice between fee-based TMC programs with real volume and commission-only consortia; Amex GBT's new Preferred Extras Lite tier now opens a lower-cost entry point at the top.
The author argues Saudi hotels must build a structured demand operating model across segmentation, forecasting, channel profitability, and decision governance before AI tools can deliver meaningful commercial impact.
Accor Deputy CEO Jean-Jacques Morin, speaking at EHL HumanX in Lausanne, argues that human relationships trump data in hospitality and that AI should augment, not replace, the people behind the brand.
LARC CEO Ryan Sloan breaks down Q1's surprise +3.8% RevPAR, a 23M-person swing in U.S. inbound travel, World Cup room-blocking fallout, and the markets to watch through 2026.
The article argues that segment-level competitive indices, not penetration rates, are the correct method for allocating hotel demand in appraisals, and presents a full replicable protocol for doing so.