Humans Are Already Servants of Computers
The author argues hotels have reduced staff to system operators, and that AI should be used to strip away rote computer tasks and restore genuine human responsibility and hospitality skills.
The author argues hotels have reduced staff to system operators, and that AI should be used to strip away rote computer tasks and restore genuine human responsibility and hospitality skills.
Google's Search Campaigns for Travel merges Hotel Ads and Search formats into one AI-powered campaign type, requiring hotels to have accurate live feeds and data infrastructure ready ahead of general release.
WTTC's report, released at its 26th Global Summit in Valletta, outlines eight priorities for Europe including visa reform, AI adoption, and investment, as the sector contributes $3 trillion to European GDP.
HVS shares takeaways from the 2026 Lodging Conference: 5% RevPAR growth expected by year-end, but rising costs, debt pressures, and loan maturities are eroding hotel profitability.
Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.
Mews research of 3,250 travelers finds 75% say good hospitality depends on people, prompting the question of whether time saved by AI is actually reaching guests or simply disappearing into cost cuts.
A hospitality veteran reflects on the personal journey from financially inexperienced young leader to hotel controller, emphasizing self-belief as the driver of career growth.
Mercure Sheffield Kenwood Hall shows how a branded hotel can embed local identity through design, history and community ties without sacrificing brand consistency.
The Waldorf Astoria New York reopens after a full renovation, raising the question of whether the 1931 landmark retains its legendary status.
As AI tools drive pre-booking research, independent hotels gain a commission-free discovery window, but risk losing that booking to OTAs if their website fails to convert the visit.
Markos Chaidemenos of Canaves Collection explains how family ownership, boutique scale, and design restraint have kept the Santorini-based group ahead of luxury travel trends while protecting the island's character.
Drawing on Deloitte's 2024 consumer loyalty research across 9,800+ respondents, the piece argues hotels must shift from transactional points programs to experiential, AI-powered loyalty built on personalization and data trust.
German hotel investment volume fell to €600M in H1 2026 from €1.1B a year earlier, while operating metrics held steady with RevPAR flat at €74 and prime yields stable at 6.5%.
Darryl "Chip" Wade, CEO of Union Square Hospitality Group and 2026 IFMA Gold Plate Award winner, will serve as guest lecturer and mentor at Penn State during the 2026-27 academic year.
Munich hotels posted 2.1% revenue growth in YE August 2026 but GOP fell 1.1% to €68.7 PAR as costs rose faster, with RevPAR down 0.4% due to a 1.5% ADR decline.
Friday brought Markus Busch on Marriott's nine-year Alibaba partnership giving it exclusive AI agent commands on Fliggy while rival chains stay limited to a five-field room search, Erik Tengen on TRevPAR declining 8.8% versus RevPAR's 6.3% exposing what room-only metrics miss, and Jun Kwon arguing consistent delivery and relationship history are the only sales advantages AI cannot commoditize. Dolly Parton's SongTeller Hotel opens, salvaged stays at 194% search growth, and six property announcements closed the week.
Point Hotel Brisbane deployed Canary Technologies across messaging, check-in, checkout, and upselling, saving 300 staff hours in six months and generating over AUD 60,000 in ancillary revenue.
Incoming Miami Beach Chamber of Commerce chairman-elect argues for a data-driven business vitality index tracking openings, closures, and vacancies to better measure and support local economic health.
Pavilion launches with 20 local vacation rental companies, 5,000+ homes, and a founder-ownership model backed by TZP Group, HPS/BlackRock, Capital Dynamics, and PGIM as primary lender.
Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.