As Four Seasons Resort and Residences AMAALA at Triple Bay prepares to welcome guests, Ulf Bremer takes the helm with a clear ambition to create an experience that feels restorative, soulful, and deeply connected to its surroundings. Reflecting a more grounded, regenerative approach to hospitality in line with Saudi Arabia’s evolving tourism landscape, the coastal retreat is shaped by three elemental wellness journeys balancing movement, stillness, and discovery. As a seasoned hotelier with a deep appreciation for Saudi culture, Ulf sets out to help guests discover the Kingdom’s natural beauty from a new perspective, guided by personalised experiences that shift wellness away from escape and towards meaningful reconnection with place, pace, and self.