HVS U.S. Market Pulse: August 2026
HVS forecasts 4.5% U.S. RevPAR growth for 2026, driven by FIFA World Cup lift, domestic travel shifts, and AI-sector demand, with cap rates averaging 7.7% in Q2 and transaction volume rising 9.1%.
HVS forecasts 4.5% U.S. RevPAR growth for 2026, driven by FIFA World Cup lift, domestic travel shifts, and AI-sector demand, with cap rates averaging 7.7% in Q2 and transaction volume rising 9.1%.
A Booking.com survey of 1,332 U.S. travelers finds 84% view travel as a quality-of-life investment, with 68% cutting daily expenses to fund trips and 69% using flexible payment options.
The GM of Hilton Anaheim shares how a full-property renovation was used to align design, technology, and team performance, showing that operational efficiency, not aesthetics alone, drives lasting guest loyalty.
U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.
U.S. hotels posted RevPAR growth of 8.2% year-over-year in July 2026, with New York City leading Top 25 Markets driven by FIFA World Cup Final demand.
IHG returns as official hotel partner of the 2026 US Open with a new complimentary motorcoach experience and Racquet Bar perks for fans and loyalty members.
Highline Hospitality Partners acquires its 20th and 21st hotels, bringing its portfolio to 21 properties, over 5,500 rooms, and ~$1.7B in assets under management.
Jagruti Panwala, President and CEO of Wealth Protection Strategies and AHLA Executive Committee member, will receive the award at The Lodging Conference 2026 in Phoenix on October 7.
HVS and CoStar report Canadian hotel RevPAR grew 4.0% in 2025 and is up 6.5% year-to-date, driven by domestic travel, Chinese tourism, and a favourable exchange rate luring U.S. visitors.
Signia Restore launches at Signia Hilton Indianapolis in January 2027, offering AI-assisted bodywork, infrared therapy, Peloton bikes, and a wellness concierge, with planned rollout to select global properties.
STR raised its 2026 U.S. RevPAR forecast to 4.4% growth, and this piece explains how hoteliers should translate national trends into property-level 2027 budgets by aligning financial and demand forecasts.
US H1 data shows luxury hotels grew RevPAR 15.9% by capturing both rate and volume gains, while economy hotels grew occupancy but saw ADR fall 9.3%, producing a RevPAR decline.
Airbnb's $1M Washington State commitment funds national park nonprofits, Leave No Trace partnerships, and sustainable forestry projects, plus a volunteer incentive offering $100 in Airbnb credit.
Boise's hotel market has maintained ~70% occupancy despite a 50,000-room-night supply increase since 2019, driven by tech sector investment, healthcare expansion, and 10%+ population growth in Ada County.
Google's live agentic hotel booking test includes Booking, Expedia, Marriott, Wyndham, and IHG, with Amadeus confirmed as the first GDS infrastructure partner, leaving independents reliant on OTA or GDS pipes.
HomeToGo's 2026 Labor Day report finds U.S. searches up 23% year over year, with rural destinations capturing 90% of searches and domestic trips rising 13.5% vs. 2025.
Canada's hotels posted strong July 2026 gains, with Montreal leading major markets at +23.7% RevPAR, driven by festivals including Jazz Fest and Osheaga.
U.S. hotels posted an 18th straight week of positive year-over-year growth, with national RevPAR up 6.2% to $111.29; San Diego led Top 25 Markets with RevPAR surging 22.8%.
Pinnacle Advisory Group projects Boston's 2027 occupancy at 78%, ADR growth of 1.6%, and RevPAR growth of ~1.8%, citing limited supply and a diverse demand base as key market supports.
A strategic framework for luxury hotel beverage directors on building bar lists by function rather than origin quota, balancing local authenticity, global benchmarks, and guest intent.